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Weekly Wrap: International Business Edition

 

Food is global. Travel is global. People are global. Am I missing anything? Well, of course! Business is global.

In the 21st century, the concept of global business probably does not come as a surprise to you. In fact, with evolving supply chains, tremendous technological advancements, and the vast web of communication channels available today, working on an international scale seems almost easy. If businesses want to ship a product overseas, there is an app for that. If consumers want to make a payment across the pond, financial transfer services are there to help.

But is it really that easy, one click of a button and global business is a done deal? Nothing is ever as it seems. Read below and keep these tips in mind next time your business takes you to China or you decide global expansion is the be all and end all.

PR and Media Under Fire in China, Extortion Racket Busted

PR Week

In China, two police arrested two agency heads and eight journalists on charges of extortion in Shanghai. Per the report, two PR firms and journalists of 21st Century Business Herald ran an extortion racket (aka: cash for coverage) where they exchanged bribes for favorable website news. While this may seem irrelevant to non-local readers, think again. Journalism and PR agencies are under the spotlight for being blackmailers with unethical ideals. Read more to see how actions within one country can change the perception of an entire industry worldwide.

Voices from the Front Lines

Harvard Business Reviewdescribe the image

When times are difficult and an industry is under pressure, managing global organizations is challenging. Leading executives from Michelin, Telefónica, Hitachi, and Honeywell share first-hand advice on how to adapt to the shifting economic world. Some key takeaways include creating a culturally sensitive corporation, diversifying talent to suit the market, standardizing human resource practices, and shifting the focus to emerging markets. Read more to understand how working on the international scale can bring its share of positive and negative influences.

Why Does Scotland Want Independence? It’s Culture vs. Economics

New York Times

While some businesses within countries thrive on the international scale, others stand on unstable ground. With a recent twist, Scotland would like to claim its independence from the United Kingdom. If Scotland does decide to go the independent route, it will lose the advantages that come from being apart of a large global enterprise. As stated, “It is a fight over the world of multicultural modernity that makes today’s global economy possible, but also leaves many people with a deep hunger for the sense of national identity it obliterates.” Read more to gain a further grasp of how the tie between national identity and business impacts the global mindset of countries.

The world is evolving at an increasingly fast rate. From publicized scandals in China, to talented professionals from across the globe, to a country claiming its independence, the world has become your business. But, working on the international scale is not always for everyone. It is easy in some ways but difficult in others. Take a minute and evaluate your professional priorities. What opportunities would you consider pursuing in this global world?

Share with us in the comments below!

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Julia Pizzutti is an intern for WordWrite Communications. You can find her on Twitter @julzutti93.

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Mobile device strategies are the present and future of content marketing

 

Oftentimes, we forget the great strides we’ve made in the digital world, especially when it comes to mobile technology.  Think back to five years ago—September 2009. Did you own a smartphone then? I didn’t. While some early adopters and business-minded individuals already had the first few generations of iPhones or archaic Blackberrys, I was reluctant to jump on the smartphone bandwagon. Why would I need access to the Internet on my cell phone? I was a college student, and I had a laptop that was plenty portable and worked just fine.

mobile devicesI remember feeling just as perplexed when Apple first released the iPad in April 2010. Interestingly enough, the release of the iPad was about the time when the smartphone gotta-have-it phenomenon came about. The mobile, always-on culture took off and spread like wildfire.  According to a 2013 Nielsen report, 94 percent of people in the United States now use a mobile device, with 53 percent using a smartphone.

Even more staggering, 86 percent of U.S. mobile device users send text messages (SMS), 82 percent browse the web, 75 percent check email and 63 percent use social networking applications. Here’s what I’m getting at: it’s time to put a focus on mobile platforms when developing a marketing strategy for your business.

Developing effective mobile content can spill into a variety of facets, whether it is layout and readability, shareability of content via email or social media, text message marketing, mobile advertising and even technical function and navigation. Any way you look at it, if your business doesn’t have a mobile strategy, you are already behind your peers.

A good example of a brand that has executed mobile content well is USA TODAY. In fact, USA TODAY now considers itself a “multi-platform news and information media company.” The “media company” recognized that a growing number of readers prefer to receive their news digitally, and management wasn’t planning on getting left in the dust with some of their slow-moving competitors. Fantasy Interactive describes USA TODAY’s 2013 website redesign:

“Today’s savvy readers/consumers no longer simply skim above-the-fold and move on. Instead, they come with a specific purpose, a mission if you will, and our job is to offer an experience designed to help them fulfill those missions on a regular basis, in the most efficient way possible. Similarly, for the publishers and advertisers, we meet their end objectives by providing an innately shareable experience that lends itself to the broadest organic reach available. In sum, the new usatoday.com delivers a news site that serves the core business needs of those involved in the production and delivery of the content, while catering specifically to the needs and objectives of its rapidly expanding digitally- native audience. If we make it easy to consume and share content in a way that’s natural and familiar to the reader, we provide a winning proposition for all involved.”

No matter your business sector, it’s important to establish exceptional mobile content that is fluid, short and to the point, easy to read and limits clicking and navigating back and forth. Ensuring your website has mobile compatibility is a must, and easy social sharing on each page should be a given—“easy” being the keyword here. Nothing is more frustrating than pulling up a web page on a mobile device and not being able to scroll or zoom to see the entire page. Without ease of navigation, you’re alienating a vast extent of prospects who have tried to learn more about your business, but can’t.Mobile content strategy

If you’re not ready to leap whole-heartedly into the tech savvy world by developing a mobile application or investing in mobile advertising, consider taking one step forward. Text message marketing is a great way to ease into the mobile content realm. Begin by sending discounts or promotions in text messages to your existing customers, who will forward these special deals to friends, as well as spread the word by mouth. The more prospects that sign up to receive your text messages, the more customers you will gain. It’s imperative to note, however, that these text messages should instantaneously grab attention and be free of spelling and grammar errors. Also, remain cognizant of how many text messages you are sending to your contacts, as too many text promotions can become annoying and unmanageable.

If you’re interested in improving your content marketing strategies or think there’s more you can be doing to attract prospects using mobile devices, we’d be happy to set up a marketing strategy consultation with you. 

 

Marketing communications audit

 

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Rachel Borowski is an account executive for WordWrite Communications. She can be reached at rachel.borowski@wordwritepr.com and found on Twitter @RachelBro_ski.Rachel Borowski

Weekly Wrap: Corporate Responsibility Edition

 

Dumping toxic chemicals into fresh water is a thing of the past. Utilizing sustainable efforts are in. And promoting top quality service is the rising trend. Social efforts amongst the business world are rapidly gaining ground. Everyone, from children, to parents, young professionals, and top executives recognize that being conscious of one’s footprint is of the utmost importance. But you may be asking, why? How can my professional actions impact our ever-changing world?

Corporate responsibility is why. Let’s dive in.

 

Ben & Jerry’s Seeks ‘Social Change’ with Global CSR CampaignCorporate Responsibility

PR Week

Sit back for a minute. Close your eyes and let your mind drift to thoughts of ice cream. What do you imagine? Warm chunks of chocolate chip cookie dough, or perhaps sweet strawberry is more to your taste? No matter your flavor, Ben & Jerry’s has a new concept in mind. Hosting its 3rd annual “create social change” competition beginning in September, this ever-favorite ice cream company is working to support ethical brand positioning. With contestants across the globe, Ben & Jerry’s is celebrating those who drive innovative business models that create social change.

Whatever Happened to Corporate Stewardship?

Harvard Business Review

While it may be difficult, forget the ice cream and change your mindset to fast food. Have you ever heard of Burger King with the iconic greasy french fries and equally enormous Whopper? Your mouth is watering again, right? Well, Burger King is under a bit of controversy lately for its most recent plan to move its headquarters north of the border. Consumers have reacted negatively to this change, accusing the fast food restaurant of being a traitor to its own American ideal. Read more to learn how business management as a stewardship is being thrown out of the border, so to speak.

Now is the Time to Act on Climate Change

Huffington Post

Okay, enough of the food talk. According to the general secretary of the United Nations, Ban Ki-moon, “Time is running out. The more we delay, the more we will pay.” The effects of climate change are widespread with human activities being the primary culprit. Rising seas are threatening the low-lying islands of the Pacific. Rain forests are endangered in Brazil. And deserts are being destroyed due to the global warming crisis. Climate change is not just an issue for the future; it is an urgent crisis today. Mobilizing actions and support is pertinent for the survival of the land we live in. Take a read to understand why it is necessary to protect our vulnerable Earth.

 

While one company attempts to promote social change, another attempts to beat the system. At the same time, human civilization is destroying the natural world that human beings thrive in. Awareness and conscious understanding of corporate responsibility is key to embracing the change and not joining the infliction. What steps is your business taking to be proactive within this emerging flat world?

Share with us in the comments below!

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Julia Pizzutti is an intern for WordWrite Communications. You can find her on Twitter @julzutti93.Julia Pizzutti

 

Five Easy Steps to Start Your Content Marketing

 

If you’re like most businesses with a website and social media hopes, you know you’re supposed to be creating bucket loads of online content. And if you’re like just about every other business, that probably seems as daunting as climbing Mount Everest in shorts and shirtsleeves.

Consider that the Content Marketing Institute, in one of its recent highly respected annual reported that even at business to business organizations, 33 percent on average of marketing budgets goes to online content, and nearly half plan to increase that percentage.

content marketingA 2012 study by Social Media Examiner found that 58 percent of marketers are already blogging and 62 percent want to know more about it. And nearly two thirds said they want to do more with video.

If you’re reading this and thinking how far behind you might be, fear not. Content marketing doesn’t have to be that hard. Even if you’re mentally checking off all the great content marketing you’re doing, you’re probably wondering what might make it even better.

Here are the five easy steps to content marketing that we share with our inbound marketing clients at WordWrite. These steps will have you creating meaningful content fairly quickly. And more important, this content will be uniquely yours. Content marketing experts agree, that’s the kind of content most lacking online — content that brings a fresh perspective to the conversation rather than repeating what others are sharing.

Here’s how to begin the most valuable of all Internet journeys, the one that makes your organization a recognized expert because of your online content marketing.

1. Start with what works for you in the real world

Unless your business is an online start-up with no track record, you are already doing business successfully “in the real world.” What is it that you say and do to engage prospects and clients in the real world that works?

Step one is to take a high-level view of how you successfully engage prospects and clients. On a sheet of paper, outline the major steps in your sales process. For example, if you usually begin with an analysis or evaluation of a prospect’s need, creating a blog and downloadable offer from what you already say and do in that real-world  conversation can be fairly easy. What are the three things you tell a prospect that he or she must absolutely consider before hiring somebody like you? What five steps do you take to determine the scope of a prospect’s needs? These can be great online content for you.

2.  Get tangible: Put those brochures, collateral and other papers to use!

You’re not done just yet with great offline content ideas. Remember that dated but excellent brochure that you used to give to prospects before it became outdated? Well, what if you updated and put it online as a blog and offer? How about that proposal you wrote that got you that big contract? The only person who really saw it was the client who signed the deal. What if you revisited that distillation of your great business knowledge and turned that into a blog and offer?

In essence, what you’re doing here is creating an inventory of already successful content that you can freshen or simply move online. The focus is on what has worked for you in the past. It’s uniquely yours and it’s worked – two great characteristics that we all want to repeat over and over again in business, right?

3. X-ray your sales process and make that the framework for your online content

There are a few businesses in the world that enjoy a one-step process to close a sale. Most of us work in businesses where more consideration is appropriate. In fact, in the online world, I like the three-step process that HubSpot uses: Awareness, Consideration, Decision. In other words, your content online needs to help make prospects aware of the problem you solve through useful education; it needs to then entice prospects to consider you; and finally, engage with you in a way that prospects buy from you.

Figuring out how this works for you doesn’t have to be huge research project. Go back to your sheet of paper listing the major steps in how you sell in the real world. Now align those steps with the Awareness/Consideration/Decision categories and pathway.

How well does your content track? Are there gaps? Are your real-world sales materials heavy on Decision content and light in the other two categories?

 4. Fill in the content gaps

If you’ve followed the process this far, you’ve realized that a lot of the initial content you need to provide online is already in your head, in a desk drawer or buried in a folder on your laptop. You’re not going to have to reinvent the wheel.

You will need to fill in some gaps, probably. Most of the clients we work with go through this process and realize that they’ve not been educating enough, or that they’ve not shared enough about what makes them unique to get them hired at the decision stage. Mapping out content for the gaps will complete the initial steps in identifying what you need to get started in content marketing.

 5. Put it all together in a plan and be consistent

If you’re just getting started in content marketing, you probably shouldn’t be blogging every business day of the month and you shouldn’t be kicking out 20 downloadable offers a month.

What you should be doing is translating your real world business success to your online content marketing on a consistent schedule, probably blogging once or twice a week, with one offer a month. In the previous four steps, you should have identified about 5-10 content opportunities that you could move online quickly. This is a great start for your content marketing.

What’s important is to be consistent. With 5-10 content marketing opportunities, you ought to be able to put together anywhere from a month to three months of initial content to help you score great opportunities for your business online.

Best of all this will be content that is uniquely yours, and content that has proven itself by creating sales success for you in the real world. What could be better for any business than taking what’s worked in the real world and creating an entirely new pathway to success by turning your website into a digital storefront?

Content marketing truly is for anyone. Anyone, that is, who is willing to take five easy steps to translate their existing success to the online world.

Getting started in content marketing is hardly the same as mastering it. But any businessperson who’s honest will readily acknowledge that hanging a shingle and opening the doors in the real world is hardly the same as mastering the business, right? So consistent application of good practices such as these, combined with continued learning and expansion of content marketing, will lead to even greater success.

HubSpot co-founders Brian Halligan & Dharmesh Shah have just released their new book, Inbound Marketing: Attract, Engage, and Delight Customers Online. The book is a comprehensive guide on how to provide the best digital experience for prospects, leads, and customers.

Below, you can download a free chapter of the book. Halligan and Shah will walk you through best practices for creating remarkable content, one of the most important steps in an inbound marketing strategy. The authors discuss how to develop eBooks, videos and blog articles and provide tips for sharing your content with your ideal audience.

Best of luck on your content marketing journey!

 Paul Furiga is president and CEO of WordWrite Communications. You can find him on Twitter @paulfuriga
Paul Furiga

Free chapter of inbound Marketing: Attract, Engage, and Delight Customers

Weekly Wrap: Human Emotion Edition

 

Emotion is at the heart of every human being’s existence. The way you think, the way you feel and the way you act interplay to form your unique, individual identity.  Knowledge is power, so remember the way emotions are expressed can either promote or hinder your development.

PR Week

Sometimes our feelings can get ahead of us, and when the media publishes articles that negatively reflect employers or clients, it is easy to overact. Read a quick excerpt about how an in-house PR professional defensively lashes out to the wrong person in the wrong manner. 

human emotion

Harvard Business Review

Do you remember watching the Field of Dreams movie scene where Kevin Costner’s character asks his ghost father to throw a ball around, and your eyes immediately began to swell? While conflicting, behind that overwhelming feeling is storytelling, which is being used to market success within the branding world.

Forbes

In business, emotions often take precedence and can become the defining points of decision-making. Since feelings can be overwhelming to the individual, it is pertinent to understand the inherent needs of your clients and audience. Read more about how emotions and behavior are directly linked based upon scientific research.

From frustrating work reactions to heart-warming movie scenes and the biological self, emotions are ever-present. Reflect and evaluate the past few weeks. How have emotions positively and negatively impacted your business development?

Share with us in the comments below!

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Julia Pizzutti is an intern for WordWrite Communications. You can find her on Twitter @julzutti93.Julia Pizzutti

 

Manufacturers Unite: Using Your Website To Tell Your Piece of the Comeback Story

 

Originally published on July 31, 2013, this blog post is still incredibly relevant to the work we are doing today for our clients. In light of the upcoming Manufacturer of the Year awards and a large media event we are planning for a textile manufacturing client, this is a beneficial reminder to maintain a strong web presence for your manufacturing brand.

The comeback story of American manufacturing is finally getting its day in the spotlight. Two filmmakers, Vincent Vittorio and Nathaniel Thomas McGill, are currently touring 32 American cities to promote their new documentary, American Made Movie, which shows the positive impact of American manufacturing on the local and national economy.

Industry experts and company executives play a role in the film as interviewees, sharing their unique perspectives on manufacturing.  From the CEO of New BalMade in Americaance to the director of the American Alliance for Manufacturing, these experts have great stories to tell. But, not everyone has such an awesome opportunity to be featured in a high-profile documentary. What others in the industry do have, however, is a chance to tell their own story by publishing content on their company websites.

If you look at the websites of some small- to medium-size manufacturers—Northeast, Ohio-based Specialty Ceramics, for example— you’ll see they are lacking significantly in relevant content. In the case of Specialty Ceramics, it is a totally static page that barely explains what they do.  A quick Google search will lead to a “tad” bit more—this company designs and manufactures vacuum form fireplace logs. If you are looking for their company story, details about their culture, employees, what they do in their community or why they are a great place to work, you can’t find it on their site. Or, anywhere for that matter—this is a lost opportunity.

Perhaps their universe of potential customers is small so they don’t feel a need to have more on their site. Maybe they rely on word-of-mouth marketing. Whatever their reason, I would argue it’s a terrible mistake to have a site like that one when the country is hungry for good news stories about manufacturing.

While I can find many other examples, my goal is not to put down what companies are currently doing. Instead, I’d like to make the case that all manufacturers should utilize their websites as their main communications channel to the outside world. All U.S.-based manufacturers have a part in telling the story of manufacturing’s comeback and their website is the ideal place to do just that.

As I’ve mentioned in previous blog posts, the power of Google just can’t be denied. It’s one powerful tool. Nearly everyone uses Google to find what they are looking for online—whether it be a product, a service or just simply, information. If a website is stale or inactive, Google may not find it or it will be buried beneath hundreds (or thousands) of other results, which means it won’t be found.

web site story Fresh, new content posted regularly to a website will help with Google rankings. Content can be anything from news announcements about the company or its employees, new products, photos or community events. A blog updated regularly (weekly/monthly, etc.) and optimized with keywords is even better for boosting ranking on Google.

A manufacturer’s website is more than a “sales brochure.” It’s a chance to tell its own version of the manufacturing story to potential employees, family members, students, the community, news media and others. The story is still being written. As Natasha Bedingfield said in her popular song, “the rest is still unwritten…”

Now is the time for manufacturers around the country to join in by writing their own chapter in the comeback story. 

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Hollie Geitner

Hollie Geitner is vice president, client services for WordWrite Communications. You can find her on Twitter @JustHollieG.

Three Essential Skills for Agency Life

 

As the summer comes to a close and the end of my internship at WordWrite nears, I’ve been able to look back on the work I’ve done and the people with whom I’ve been fortunate enough to work.  After three months of learning and applying new skills, here are the top three that I find necessary when working at an agency.

Skill #1: Writing

First and foremost, writing is absolutely the most important skill for this kind of work.  I can’t stress it enough.  When you ask a PR pro what they do all day, the answer is write, write and write some more.  Works range from blog posts to social media posts to press materials to story pitches and everything in between. 

If you’re writing isn’t quite up to snuff, don’t fret.  Practice!  Writing is one of those skills that grows in direct correlation to the amount of hours spent just doing it.  WordWrite President & CEO Paul Furiga recently published his 28 Day Training Plan to Make You A Better Writer, which serves as a good skill-building exercise for anyone looking to enhance their abilities.  Give it a try.

Skill #2: Relating to People

Here at WordWrite, we believe in storytelling and sharing the authenticity of our clients’ great,skills, agency, PR untold stories.  Connecting with these people and making sure that we can listen hard enough to their background is what allows us to produce their storytelling materials. 

Find some kind of connection in someone else’s story.  What part of it makes you excited?  Which part can you relate to your own life?  This is important because you are essentially sharing a story that doesn’t involve you.  You’ve got to be able to tell it with the same passion and charisma as the clients would themselves.  Finding a personal touch allows you to deliver that excitement.

Skill#3: Time Management

Time management is a life skill that you should master regardless of what profession you choose.  But when working in a public relations agency, it’s especially important to be able to stay on top of your work.  Sometimes the to-do list seems to grow faster than you can check things off. 

Keeping priorities in mind is a good way to help stay on track.  If there is client work to be done, then that’s what takes priority.  And keep track of the hours you’re spending on each project.  You’ll be doing this anyway to maintain billable hours, but it will also push you to efficiently use your time and make sure your deadline is met on time or even early. 

For anyone considering the field of public relations, be sure to keep these three skills in your tool belt and always sharp.  Think of these as the foundation to your skill set.  Without nailing these ones down first, it will be difficult to build on that shaky footing.  Be sure to have a strong base of skills so that you can tackle new projects and learn while doing it.  Times change and new technologies come and go, but these three proficiencies never go out of style. 

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Kyle McClure is an intern for WordWrite Communications.  You can find him on Twitter @kylmcclr.Kyle McClure, intern, PR

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Weekly Wrap: Feel Good Edition

 

Sometimes you read an article and it just makes you feel good inside, so why not share those stories? In this week’s wrap, we have everything from international stories to tales about Robin Williams that will leave you feeling much happier.

Robin Williams’ legacy: a big heart for charity

CNN Moneyhappy, feel good, optimistic

Although many people weren’t aware of this before his recent passing, Robin Williams was a very kind man who changed the lives of many. Read all about the impact he made and the charities he contributed to.

84 Strangers in 11 Countries Helped Solve 1 Rubik’s Cube

Mashable

Rubik’s Cubes can be almost impossible to solve, but when it’s a joint effort, it becomes possible. Watch one Rubik’s Cube travel around the world, as it’s solved step-by-step.

Chart: Ice Bucket Challenge – Over A Million Participate In The Craze

Forbes

The ice bucket challenge is everywhere, but it has definitely made a difference and is helping to raise a lot of money for the ALS Association. This challenge has also created a lot of buzz, bringing awareness to the cause.

We hope these stories inspired you or made you feel a bit warmer inside. Which story hit home to you?

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Jessica Carnprobst is an intern at WordWrite Communications. You can find her on Twitter @jess_carnprobst. Jessica Carnprobst

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My takeaways as a summer intern: it’s more than just a resume builder

 

A few months ago, as I was interviewing for a summer internship position at WordWrite, I was asked why I wanted this internship. I shared that I love gaining real world experience as I always walk away learning more about the public relations industry, my professional goals and myself. Looking back, I would say I completely accomplished everything I hoped to when I answered that question. So, as I sit here trying to ignore the fact that my internship is almost over, I know this internship has provided me with more than just an extra line on my resume or work samples for my portfolio. There’s no doubt that internships are vital to a college student’s career, because the experiences you have in one summer are unlike anything you get in a classroom. Although I’ve learned more than I could have imagined, I have four major takeaways to take to school.

Always ask questions

Summer internships allow students to shadow the professionals they are working for. ThroughIntern their years of experience, work in the field and internships of their own, they’ve learned a lot and you’d be crazy not to take advantage of their knowledge. When you’re given the opportunity, don’t forget to ask questions. Ask about anything, whether it’s project related or about their career. You can never ask too many questions, and you’ll be glad you did when the summer is over.

Learn from the little things

With each assignment be sure to absorb the information, task details and edits after you’ve completed your work. You can learn a lot from one project, even if it’s just drafting a social media post. You might not have known that a certain time works better than the initial time you scheduled it for, or it may be a case that you learn to develop the company’s voice instead of a variation of your own. Soak in every project and every detail and always write it down. When you’re thinking about something you did months later, it will be nice to look back at a spreadsheet or document to see exactly what you did and when. No matter what you’re doing, write it down or save it. Every little task or lesson adds up, giving you a wide variety of knowledge.

Remind yourself to focus on the big picture

Although you should put all of your effort into each project you’re given, it’s also important to step away from your desk and take note of everything else going on. You can learn a lot by listening. At the end of the day, the conversations you have with the many skilled professionals you’re working for will probably mean the most to you. Whether it’s a work related conversation or not, the relationships built by sharing stories is immeasurable. The time I spent getting to know each WordWriter was easily my favorite part of my summer.

Start each day with enthusiasm and a positive attitude

I’ve learned that it pays off to come in each day with a smile on your face. When you feel happy and productive, your day will go a lot better and the work you produce will benefit from your attitude. My positive attitude and enthusiasm to be here is half of what made my internship so great. I can’t think of a single day that I didn’t want to be sitting at my desk and working with the WordWrite team. I fed off of their passion and I hope they fed off of mine. Everything is much better when you do it with a smile on your face.

Yes, I’ve gained A LOT of great portfolio pieces this summer, and for that I’m grateful. I feel like I’ve gotten to do everything I wanted and more. Beyond the pieces of work I’m bringing to school, I’ve learned from seven amazing professionals and one fellow intern. This summer was more than just another way to practice what I’ve learned in class. I’ve found a family within the WordWrite team who have helped me move one step closer to paving my path in life.

Thank you to the WordWrite family for making this an unforgettable summer. I’m grateful for everything you’ve taught me, both about the industry and about myself. I only hope that every intern can walk away with the same takeaways as I have.  

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Jessica Carnprobst is an intern for WordWrite Communications.Jessica CarnprobstYou can find her on Twitter @jess_carnprobst. 

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Are you blogging, using social media or email marketing? Then you shouldn’t miss another HUG meetup.

 

If you’re like me, you understand and wholeheartedly support the value of lifelong learning. That’s one reason why I’m so passionate about the industry I’m in. I’d be completely lost if I wasn’t continually learning to keep up with the ever-changing landscape that is public relations and marketing.

That’s also why I’m such a big believer in HubSpot and the concept of inbound marketing. I mean, come on, do those HubSpotters ever stop learning and educating us on inbound best practices and developments on the platform? 

They have even established communities of user groups in over 90 cities to help marketers inPittsburgh HUG Logo each region share best practices and advice with other professionals. 

According to Sarah Papachristos, HubSpot User Group (HUG) Program Manager, “HubSpot User Groups are an excellent, free educational resource for HubSpot customers in their local community. Attending a HUG is the best way to connect, learn and have your questions answered from other inbound marketers in your community.”

As the HubSpot User Group Leaders in Pittsburgh, the WordWrite team is thrilled to plan and host multiple meetups each year—this year we are on track for five! These meetups are great to learn from other professionals in the area—HubSpot customers or not—on their tips and tricks on executing inbound marketing campaigns. The best part is that the information shared at these meetups could apply to any company that’s blogging, using social media or email marketing.

The beauty of the HUGs (aside from the free food) is that you’re able to network with other individuals who are executing marketing campaigns that encompass blogging, social media and email marketing—whether or not on the HubSpot platform—and you can still learn from their insight on what’s worked and what hasn’t.

Take it from Ashley FalkowskiOffice Manager at SMI Aware, as she says, “Pittsburgh HUG events are a place to connect with others using the product and share ideas and strategies for greater inbound marketing success. HUG events are welcoming, informative and educational. I learn something new at each event and am always excited to implement the ideas shared into my own marketing strategies!”

We’ve shared a great deal of information this year at meetups in Pittsburgh.

In February, we hosted HubSpotter Rachel Goodman who shared an array of insights on social media. She dove into the real difference between social prospecting and social monitoring, what social prospecting is all about and why your business should be doing it, and shared examples of real HubSpot customers who are using HubSpot’s Social Inbox in innovative—and successful—ways. She also gave a live demo of how to use the Social Inbox tool within the HubSpot platform.

We switched it up a bit in April and hosted a panel discussion of actual HubSpot customers in the Pittsburgh area. They each spoke on four different areas within the inbound methodology. From workflows to email marketing, blogging to landing pages, our panelists discussed how these tools in HubSpot have made their lives much easier.

Now, this week, we’re hosting another HubSpotter, Jillian Day, who will be outlining best practices and tips for executing the best inbound marketing campaign possible. She will be sharing some great tips and tricks that apply throughout the entire inbound marketing methodology, so don’t worry if you’re just blogging or using social media—there will be tips that apply to you!

Join us at Perlé (25 Market Square, Pittsburgh, PA 15222) this Wednesday, August 20 from 4 p.m. until 6 p.m. to see what HUG meetups are all about and get advice straight from a HubSpotter. Register now

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Christy Goodman is senior account executive for WordWrite Communications. She canChristy Goodman bereached at christy.goodman@wordwritepr.com and on Twitter @christylgoodman

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