Hollie once dreamed of becoming a television news journalist, spending her first couple of years in college focusing on radio and television courses. She quickly became enamored with the public relations side and switched her focus. She's worked in PR and media relations for the past 18 years doing exactly what she loves. She began her career in a corporate setting as a media relations coordinator and continues to enjoy being able to work with journalists on a daily basis sharing clients' untold stories. Her career has included time in both the corporate and non-profit sectors and in industries ranging from health care to manufacturing and energy.
As vice president of client services for WordWrite Communications, Hollie oversees several client accounts, ensuring their unique communications needs are addressed in the most meaningful and appropriate way using social media, traditional public relations or WordWrite’s proprietary StoryCrafting process.
Hollie joined the WordWrite team after four years as Vice President of Marketing and Communications with the Pittsburgh Downtown Partnership (PDP). Her primary responsibilities included promoting and marketing Downtown Pittsburgh as the region’s premier destination to live, work, play and do business. Hollie participated on the planning committees for some of the most high-profile events in the Pittsburgh region, including the Pittsburgh 250 Celebration in 2008 and the G-20 Pittsburgh Summit in 2009 as well as handling public relations activities for Downtown's historic Market Square. In 2010 she was responsible for planning, executing, marketing, communicating and advertising the 50th Anniversary of Light Up Night® Weekend, which drew a record crowd of nearly 600,000 and generated $21 million in economic impact over the course of the holiday shopping season.
Prior to her work with the PDP, Hollie managed internal communications for Allegheny Energy’s workforce of more than 4,000 employees in 72 locations spanning four states. Working directly with the CEO and senior executives, Hollie established a quarterly LIVE Webcast for employees. She also participated on the company’s wellness and employee engagement committees, managed content for PassPort, Allegheny Energy’s intranet portal system, and served as a company spokesperson on a on-call rotation and during storm outages.
Hollie began her career in the Corporate Communications Department of Pennsylvania Blue Shield, which later became Highmark Inc. She handled media and public relations work for Highmark Blue Cross Blue Shield and its national dental, vision and life and casualty subsidiaries.
A graduate of Shippensburg University of Pennsylvania where she earned a degree in communications/journalism, Hollie was recognized as a 40 Under 40 Honoree by Pittsburgh Magazine and the Pittsburgh Urban Magnet Project in 2013.
She is co-chair of the Marketing Committee for the Pittsburgh Walk to End Alzheimer's. She resides in the North Hills of Pittsburgh with her husband, Mike and her children, Preston and Peryn. When she isn't chasing her kiddos around the house or on the ball field, she enjoys running and checking things off her bucket list. Her most recent adventure? Sky diving. She plans to do it again, too.