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	<title>WordWrite Storytelling Blog</title>
	<link>http://blogstorytelling.wordwritepr.com</link>
	<description>WordWrite Communications</description>
	<lastBuildDate>Fri, 03 Sep 2010 12:50:47 +0000</lastBuildDate>
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		<title>Authentic Story of the Month: Safi Airways In-flight Magazine</title>
		<description><![CDATA[Authentic storytelling is rooted in the facts and presents a point of view (advocacy for cause, a person or a product) in a way that the audience considers a legitimate interpretation of what they see, hear or experience. If the storytelling is well done, the facts are clear, and the viewpoint is transparent and forthright, the audience may do much more than accept the story as authentic — they may adopt it as their own.

Few marketers face the challenges that confront Safi or Mr. Marks on a daily basis. If they can manage to tell an authentic story in the face of such harsh reality, then how can the rest of us fail to demonstrate authenticity in our daily work? For this reason, we select Safi Airways and its in-flight magazine as our very first Authentic Story of the Month.]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=490</link>
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		<title>Social Media Tool of the Month: Crowdsourcing for Small Business Success</title>
		<description><![CDATA[

By Deanna Ferrari

In the August 2010 edition of PRSA Tactics, I bookmarked the article, “By popular demand: Crowdsourcing your audience for innovation.” The article did a nice job of defining crowdsourcing, and outlined an effective crowdsourcing campaign: Go Daddy’s “Create Your Own Commercial” contest. While crowdsourcing is a great way to gain insight into what [...]]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=477</link>
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		<title>Fluent storyteller of the month: Rev. Greg Boyle</title>
		<description><![CDATA[Like many clergy before him, Father Greg Boyle excels at the storytelling craft.  And also like many clergy, he commits himself to causes that many in the lay world would find hopeless.  These two factors have come together in Father Greg's aid to those affected by  Los Angeles gangs through the creation of  HOMEBOY industries. For this reason WordWrite recognizes father Greg Boyle, S.J. as our first example of what it means to be a fluent storyteller.]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=448</link>
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		<title>Help Us Define Good PR Storytelling, and Celebrate It!</title>
		<description><![CDATA[Beginning this month, we will add three regular features here on the WordWrite StoryCrafting blog that will explore our key tenets of excellent storytelling in public relations: having an authentic story, employing fluent storytellers to share the authentic story, and the important process of "reading the audience" to make sure the story and storyteller resonates with the audience and engages them proactively.]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=425</link>
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		<title>In a liar&#8217;s world, a secret agency attribute that stands the test of time</title>
		<description><![CDATA[With the debut recently of the fourth season of the AMC series Mad Men, those of us who love the agency business are once again catapulted into a time when the glamour of agency life was still rising. For clients, the series is more than the best period piece on TV (and the best series period, in my view). It's a winking, boozing, skirt-pinching confirmation of the liar's roots of the agency business.]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=411</link>
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		<title>Social Media Tool of the Month: Using Social Currency in the Online B2B Space</title>
		<description><![CDATA[

By Deanna Ferrari
In the world of online consumer engagement, it’s no question that it’s easy to get people talking and even excited about your brand when you’ve got something different or interesting to say. Take the recent explosion of the very popular Old Spice YouTube videos where its spokesperson, “Old Spice Guy,” answered questions directly [...]]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=400</link>
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		<title>If You Want Credibility, Check Your Facts</title>
		<description><![CDATA[

By Jason Snyder
The most basic tenet I learned as an undergraduate studying journalism was to get the facts, right down to spelling names correctly, as in S-h-e-r-r-o-d.
In the last several days as we&#8217;ve watched the Shirley Sherrod case unfold, we&#8217;ve seen the mainstream media, in a rush not to be the last reporting the story, [...]]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=377</link>
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		<title>The Crisis Rules Everyone Should Know But No One Remembers</title>
		<description><![CDATA[

By Paul Furiga
After 30 years in journalism and public relations, I&#8217;ve had my fair share of exposure to crisis situations. Some would argue that one person&#8217;s news is another person&#8217;s crisis. Others might suggest that news is just another word for crisis.
Regardless of your definition of crisis or news, one secret I have learned from [...]]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=357</link>
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		<title>Social Media Tool of the Month: How the iPad is Changing Business</title>
		<description><![CDATA[

By Deanna Ferrari
One of WordWrite’s clients, KIT Solutions, recently attended an annual industry conference, which was a great opportunity to showcase KIT&#8217;s services to prospects. As an exhibitor, KIT was able to demonstrate its cloud computing services. KIT&#8217;s executives brought a few computers for the demonstrations, but KIT&#8217;s president did something that made the process [...]]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=348</link>
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		<title>Despite Valid Concerns, Hospitals Must Join the Social Media Conversation</title>
		<description><![CDATA[

By Jason Snyder
I recently listened to a group of health care public relations professionals discuss their social media efforts. Several organizations they represented had already stepped into the social media realm. Others still had not, which is not surprising considering that only one in six hospitals has a social media presence, according to Ed Bennett, [...]]]></description>
		<link>http://blogstorytelling.wordwritepr.com/?p=321</link>
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