Welcome to the WordWrite blog
By Paul Furiga
This is the first post of our new blog. In the next few paragraphs, we’re supposed to explain why you should visit here on a regular basis and set up your blog monitoring tools to quiver with excitement every time we post.
Without meaning to sound self-important, we’re blogging because we have something new (and increasingly important) to say about public relations, marketing communications and the ways we communicate in the business world. As communication professionals, we will model our view on the best use of blogging by practicing what we preach right here.
This blog, by design, will demonstrate our fundamental belief in the practice of public relations as two-way communication. In our posts, we will talk about and model the use of authentic stories, fluent storytellers and the importance of reading audiences to assure that two-way dialogue is really happening. And we’ll invite a dialogue with you.
You’ll find several categories of posts as the blog grows and evolves, covering our proprietary StoryCraftingSM approach that is remaking public relations, and topics of interest to clients, potential clients, fellow practitioners and really, any business leaders who care about effective communication.
We’ll feature many bloggers. The core team includes me, WordWrite’s president and Jason Snyder, our account supervisor as well as some of our trusted collaborators (especially John Durante) who have helped us develop StoryCrafting.
We hope you find our thinking provocative as well as useful. And we hope you visit often to share your thoughts.
So let the blogging begin. And may the dialogue — and the conversation — make for one heck of a story.
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Paul Furiga is president and CEO of WordWrite Communications.
April 14 2009 01:20 pm | Communications and Media and Public Relations and Storytelling and Writing
Joan Stewart, The Publicity Hound on 15 Apr 2009 at 2:47 pm #
Paul, I’m thrilled you’re blogging.
You’re one of my very favorite PR people because, like me, you came from “the other side” and understand the importance of things like storytelling instead of plain old pitching.
I’ll be reading your blog in the months ahead, and pointing out great content to my Facebook and Twitter followers, and reads of my ezine.
Best of luck to your blogging team!
John Durante on 15 Apr 2009 at 8:17 pm #
Paul:
Good for you in marrying PR with the communication realities of the 21st century. We have long needed a style of commercial communication that was more pragmatic than hyperbolic.
John Durante
Tempe, AZ
Paul Furiga on 16 Apr 2009 at 7:43 am #
Joan, thank you for the comment. The feeling is mutual. For those of you reading this blog, Joan and I have had the privilege of working together three times in our careers: First when she was a daily newspaper editor in Wisconsin and I was a correspondent and editor in the paper’s Washington bureau; later, when we both were editors of weekly business papers; and today, as public relations practitioners. I urge readers to check out Joan’s blog at http://www.publicityhound.net/ and her web site at http://www.PublicityHound.com
Michelle Tennant on 16 Apr 2009 at 1:05 pm #
Paul, keep rockin’ it. Nice job at the blog. Looks great. Hugs to you and yours. – Michelle
Paul Furiga on 16 Apr 2009 at 4:13 pm #
Michelle, thanks for the props. Loving PitchRate.com. Readers, check it out, http://www.pitchrate.com, a free media pitching service from Michelle’s company.
Kevin Keegan on 17 Apr 2009 at 10:32 am #
KIT Solutions, LLC is a new client to WordWrite and I am consistently impressed with their ability to succinctly and directly tell the story. Paul’s introduction and John Durante article was yet two more examples of this.
After reading the article about ‘The Three Points to Have a Story Worth Telling,’ I am just a little smarter on what it is we have been trying to do from a PR/Marketing perspective but not being able to exactly get our arms around it. I am looking forward to a successful partnership with the professional story tellers.