Posted on Wed, Jan 18, 2012
WordWrite Communications, LLC, one of Pittsburgh’s fastest growing public relations firms, has hired Leah Trimble as their new spring intern.
A student with previous exposure in both marketing and writing, she will be furthering her professional experience in public relations with the company. Trimble will assist WordWrite with expanding social media strategies, writing press releases, and helping develop ideas for furthering communication efforts with “StoryCrafting,” WordWrite’s proprietary communications model that uses storytelling to build two-way, ongoing relationships with designated audiences.
Trimble is a senior at the University of Pittsburgh, pursuing a dual-degree in marketing and nonfiction writing. She has obtained social media and online communications expertise at Murray Avenue Apothecary, followed by event planning and development experience at the National Kidney Foundation, all while writing a column for The Pitt News.
Paul Furiga, WordWrite Communications president and CEO, said, “Leah is a great addition to the WordWrite team. Her writing skills and overall communications knowledge will help us expand our social media presence as well as assist us on some unique projects.
“I look forward to learning the different aspects of ‘StoryCrafting’ and other public relations tactics that WordWrite Communications offers each of its clients,” Trimble said. “I hope my previous experience in marketing and social media will bring innovative ideas to the table and prepare me for a future career in the industry.”
Get to know more about Leah, here.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to see, hear and experience them. WordWrite specializes in crisis, employee, executive, news media and social media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: Buck Consultants, Kennametal Inc., Koppers Inc., Light of Life Rescue Mission, Pfizer, Inc., Redstone Highlands and the West Penn Allegheny Health System. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
Posted on Wed, Jan 04, 2012
Move will enable fast-growing PR and social media firm’s continued growth
WordWrite Communications, one of Pittsburgh’s fastest-growing public relations and social media firms, has promoted Jason Snyder to senior vice president.
Snyder, a vice president and six-year veteran of WordWrite, has led many of the agency’s largest and most complex accounts, including Buck Consultants, Pfizer, Inc. and West Penn Allegheny Health System.
“During the two worst economic years since the Great Depression, WordWrite has doubled in size,” said WordWrite CEO and founder Paul Furiga. “Jason’s contributions to this growth have been substantial. As we continue to grow at a rapid pace, Jason will help manage our expansion here in Pittsburgh and in new markets.
“Our clients and our WordWrite team appreciate Jason’s strategic insights and leadership, especially in complicated crisis and business to business communications situations,” Furiga said.
Snyder’s promotion caps a period in which WordWrite doubled its revenue, added significantly to its staff and tripled its office space when it moved Downtown in August 2011.
Snyder received his B.A. in journalism from the University of Pittsburgh Johnstown and began his career in daily journalism at the Bedford Gazette and then the Butler Eagle before entering the corporate world. Prior to joining WordWrite in 2006, Snyder worked for the Oncology Nursing Society, Alcoa, Inc. and BNY Mellon Financial in successively progressive corporate communications roles.
In addition to his work at WordWrite, Snyder is active in the community and currently serves on the board of Gateway Rehabilitation Center. He lives in the North Hills with his wife Kelly.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to see, hear and experience them. WordWrite specializes in crisis, employee, executive, news media and social media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: Buck Consultants, Kennametal Inc., Koppers Inc., Light of Life Rescue Mission, Pfizer, Inc., Redstone Highlands and the West Penn Allegheny Health System. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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Posted on Wed, Dec 28, 2011
Jason Snyder, vice president of WordWrite Communications, was recently appointed to the board of directors of Gateway Rehabilitation Center.Founded in 1972 by internationally renowned author and physician Abraham Twerski, Gateway is a private, not-for-profit organization dedicated to helping all people affected by addictive diseases to become healthy of body, mind and spirit.
“I’m honored to become part of Gateway,” Snyder said. “The board, executive leadership and staff are dedicated, highly talented people who believe in Gateway’s mission and are making a difference in those they serve.
“Having watched drug addiction take both of my brothers’ lives, I understand how devastating the disease is. But addiction doesn’t have to have a sad ending. There is hope, and recovery is possible. I believe in Gateway’s mission and am excited to be part of the great things Gateway is doing.”
As a board member, Snyder is charged with ensuring Gateway remains focused on fulfilling its mission and that the organization is acting in a fiscally responsible way in support of that mission.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to hear them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: Kennametal, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., Buck Consultants, West Penn Allegheny Health System and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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Posted on Mon, Oct 31, 2011
Redstone Highlands’ social media recognized for excellence
WordWrite Communications, one of Pittsburgh’s fastest growing public relations firms, was awarded the International Association of Business Communicators’ (IABC) “Golden Triangle” Award of Excellence in the social media division.
WordWrite was acknowledged for its work with Redstone Presbyterian SeniorCare, a Christian non-profit provider of senior living communities. “Senior Living 2.0: Redstone Highlands Joins The Social Media Conversation” allowed the organization to take its usual communication methods online and distribute its messages to a whole new and much larger audience using Facebook and Twitter. The two main objectives of the campaign were to boost fundraising efforts for the Benevolent Care Fund and to provide an inside look at resident and employee life, events, news and more.
The Pittsburgh chapter of IABC announced the awards at the 32nd Annual Golden Triangle Dinner and Awards Ceremony held in Oct. at the DoubleTree Hotel in Downtown Pittsburgh. Of the 107 entries, 66 of the region’s top communicators were recognized with awards.
IABC is a not-for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management. It is the leading resource for effective communication practice, providing products, services, activities and networking opportunities to help people and organizations achieve excellence in public relations, employee communication, marketing communication, public affairs and other forms of communication.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to hear them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: Kennametal, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., The Pittsburgh Business Group on Health, Buck Consultants, West Penn Allegheny Health System and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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Posted on Mon, Sep 12, 2011
Jeremy Church brings 13 years of communications experience to PR Agency
WordWrite Communications LLC has hired Jeremy Church as Account Supervisor, adding another experienced practitioner to one of the region’s fastest-growing public relations firms.
Church’s primary role will be as a writer, helping flesh out new, innovative ideas for clients. He also will assist on day-to-day media relations and social media strategy.![]()
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Church comes to WordWrite from the marketing department at law firm Burns White LLC. There, he assisted the firm’s nearly 100 attorneys in developing new business by identifying speaking, writing and media opportunities that would help establish them as thought leaders within their practice areas. He also handled media relations and managed the firm’s website and social media program, which was one of the first of its kind within the Pittsburgh corporate law community.
Prior to Burns White, Church spent nearly two years managing media relations and print advertising for the nationally-renowned musical theater producer Pittsburgh CLO and six years in charge of public relations at Culver Academies, one of the country’s most prestigious private boarding schools.
He began his career as a sports writer in suburban Columbus, Ohio, earning numerous writing awards at both The Marion Star and ThisWeek Community Newspapers. Church’s work has appeared in dozens of daily and weekly newspapers, most notably The Canton (Ohio) Repository, The Columbus Dispatch and The Pittsburgh Post-Gazette.
“Jeremy’s track record in creating crisp, clear and exciting stories and pitches on tight deadlines will assist our clients in telling their stories in the most effective and efficient ways possible, therefore maximizing their return on investment,” WordWrite Communications President and CEO Paul Furiga said.
Church graduated cum laude from Ohio University’s E.W. Scripps School of Journalism. He is a member of the Kappa Tau Alpha National Journalism Honor Society.
Church also earned two varsity letters competing for Hobart College’s Division III varsity ice hockey team as an undergraduate before transferring to Ohio as a junior.
Learn more about Jeremy, here.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to hear them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
Posted on Mon, Jul 18, 2011
Hollie Geitner brings strong public relations management skills to PR agency
WordWrite Communications, one of Pittsburgh’s fastest growing PR agencies, has added veteran public relations professional, Hollie Geitner, as its vice president of Client Services.
Formerly vice president of Marketing and Communications with non-profit Pittsburgh Downtown Partnership (PDP), Geitner has 14 years of experience managing public relations and marketing campaigns. Prior to joining the PDP, Geitner was manager of Corporate Communications for Greensburg-based Allegheny Energy overseeing internal communications to the company’s more than 4,000 employees. She also spent eight years in the Corporate Communications Department of Highmark Blue Cross Blue Shield focusing primarily on media relations efforts for the insurer and its subsidiaries.
As vice president of Client Services for WordWrite, Geitner will manage client accounts working to share their great, untold stories by using every tool in the PR toolbox, including social media, research, writing and media relations.
“Hollie brings a wealth of experience and strong relationships that will benefit our growing team,” said Paul Furiga, president and CEO of WordWrite. “Her health care background and PR expertise will be integral to our growth strategy as our client roster expands over the next several months.”
Geitner received her B.A. in Communications/Journalism from Shippensburg University of Pennsylvania and began her career working in the Camp Hill, PA office of Pennsylvania Blue Shield before transferring to Highmark Inc.’s Pittsburgh headquarters in 2001.
Learn more about Hollie here.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to hear them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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Posted on Wed, Jun 22, 2011
Redstone Presbyterian SeniorCare, better known as Redstone Highlands Senior Living Communities, was recently named one of Pittsburgh’s healthiest employers at the Pittsburgh Business Times’ first-ever awards luncheon.
The Healthiest Employers of Western Pennsylvania were decided upon a web-based survey composed of 75 scored questions focused on their corporate wellness program and strategy. An algorithm then ranks each organization based on the responses in comparison to others.
With three locations throughout Western Pennsylvania, Redstone Highlands has more than 400 employees. Redstone’s wellness program is extended to all employees, including those not covered by the organization’s health insurance coverage. Their comprehensive wellness culture includes preventive opportunities, as well as personalized wellness coach advisement. The program features a Health Tracks Rewards program as an incentive, and rewards are earned through completion of wellness exercises.
“The awards were an example of the hard work that is being done by local companies in the area of wellness,” said Diane P. Holder, president and CEO of UPMC Health Plan, “a wellness program was key for companies as much as keeping its other assets in good health and repair.”
Redstone Highlands is a Christian, non-profit senior living organization open to all faiths, that is dedicated to providing alternatives and high quality services that help to meet the changing needs of the community. They have been a client of WordWrite Communications since February 2009.
About WordWrite Communications, LLC WordWrite helps its clients share their great, untold stories with everyone who needs to see, hear and experience them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 50 global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: Fragasso Financial Advisors, KIT Solutions, Koppers Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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Posted on Fri, Jun 17, 2011
What should CEOs know about social media, and why should they care about it?
Paul Furiga, President and CEO of WordWrite Communications shared our guidelines on social media for busy executives during a June 16 speech to the CEO Assistants Forum of the Hospital Council of Western Pennsylvania.
Paul’s presentation focused on what CEOs need to know about social media, and how their executive assistants can help them manage it effectively.
The Hospital Council, a WordWrite client, represents the interests of more than 60 healthcare providers in a 30-county area, including hospitals, long-term care facilities, long-term acute care providers and specialty hospitals.
WordWrite shares all of its presentations and speaking appearances on our website. Our PowerPoint presentations, individual slides, handouts and more are also available at Slideshare in an easy-to-view, downloadable format.
Want to know more about how to manage your organization’s social media? We also offer free, downloadable social media guides on our website.
About WordWrite Communications, LLC WordWrite helps its clients share their great, untold stories with everyone who needs to see, hear and experience them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 50 global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: Fragasso Financial Advisors, KIT Solutions, Koppers Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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Posted on Thu, Jun 09, 2011
Recent graduate brings extensive social media, PR, and writing experience
Slippery Rock native Emma Walter has joined WordWrite Communications, one of Pittsburgh’s fastest growing public relations agencies, as an apprentice. Walter will aid the WordWrite team with research, media monitoring, media relations, and social media to help tell clients’ great, untold stories.
Walter’s experience includes three college internships in the public relations industry. She successfully introduced and implemented social media business plans for The Pennsylvania Center for Environment Education (PCEE) and The Succop Conservancy, and worked with The Pittsburgh Colts on the development and design of game day promotional materials. She also received hands-on public relations experience as a contributor to Slippery Rock University’s student run public relations firm, Rock PRoductions.
“We’re excited to begin our apprenticeship program with such a great inaugural candidate in Emma,” said Paul Furiga, president and CEO of WordWrite. “Her background in social media and experience with writing and design make her an ideal new member of our team. We expect great things from her, and are eager to share her ideas with our clients.”
Walter is a recent graduate of Slippery Rock University, where she earned a Bachelor of Science in Public Relations. While at Slippery Rock, she was a Dean’s List student and was involved in Lambda Pi Eta National Communications Honors Fraternity, the Public Relations Student Society of America (PRSSA) and Gamma Sigma Sigma National Service Organization.
“I’m excited to join the WordWrite team during this time of continuing growth and expanding client engagements,” said Walter. “I look forward to applying the educational and professional experience I’ve gained thus far in public relations, social media, communications, and writing to WordWrite clients, and continuing to learn each day from their team of seasoned professionals.”
You can learn more about Emma Walter here.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to see, hear and experience them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 50 global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: Fragasso Financial Advisors, KIT Solutions, Koppers Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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Posted on Mon, May 23, 2011
Earlier this month, WordWrite Communications president and CEO, Paul Furiga, and account executive, Samantha Wannemacher, traveled to New York City to present at the 2011 Public Relations Society of America (PRSA) Digital Impact Conference.
Within the public relations industry, digital innovation has never been more important or accessible. At the PRSA 2011 Digital Impact Conference, "Building Knowledge, Skills and Value for the New Decade," keynote speakers and presenters shared case studies, new technologies, and opportunities where communicators may take the lead in digital innovation. The fourth annual event offered two full days of shared knowledge and new thinking on topics from mobile marketing to personal branding, from speakers including senior leaders at Microsoft and Google.
Paul and Samantha's presentation was titled, "Beyond Your Zappos Case Study: B2B Social Media Strategies for the Rest of Us." They selected this topic, because although everyone hears about the successful social media efforts of Zappos, Southwest Airlines, and other large consumer corporations, the 94 percent of U.S. companies with sales of $1 million or less are having trouble figuring out how to apply social media strategies for THEIR businesses. The presentation contained case studies, best practices and social media strategies and tactics for smaller, less “brand name” business-to-business clients.
You can view the full PowerPoint presentation on the WordWrite Slideshare page here. In addition, we have made the tools from the presentation available to get you started in social media as a Business-to-Business or SMB company here.
Paul also wrote two blog posts containing outtakes and observations from one of his favorite presentations by the American Red Cross. You can find these posts on our Storytelling blog.
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to hear them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite's clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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