WordWrite Blog We have something new to say about public relations, marketing communications and the ways we communicate in the business world, and we invite you to be part of our dialogue. Read more.
From Intern to Team Member: How a Multi-Year Internship Led to a Permanent Position July 27, 2010 - WordWrite Assistant Account Executive Samantha Wannemacher Shares Story on TrackAhead.com. Read more.
WordWrite Communications Adds The Sprout Fund As Client July 6, 2010 - PR agency helps promote new Spring Program biodiversity initiative. Read more.
How Healthcare Professionals Can Leverage Social Media June 30, 2010 - WordWrite President and CEO Paul Furiga featured in Western PA Hospital News Q&A. Read more.
WordWrite Communications Promotes Deanna Ferrari to Senior Account Executive June 23, 2010 - PR agency’s social media leader has contributed to growth of firm and clients’ online presence. Read more.
A look at the strategy and results WordWrite
delivers
WordWrite has helped its clients address myriad communications challenges.
Each time, we've taken a collaborative, strategic approach to developing
and executing a plan.
Our clients' great stories - who they are, their purpose, their market
position - are at the heart of everything we do. WordWrite puts those
stories into context and effectively communicates them in the most
appropriate way.
The following success stories provide some insight into WordWrite's
collaborative approach to public relations and the success we achieve
with and for our clients.
Hospital Council of Western Pennsylvania Medicare Wage Index Media Relations Strategy
With health care reform a top national priority, the Hospital Council of Western Pennsylvania (HCWP) had an opportunity to raise awareness of and affect legislation regarding one of the top issues facing the more than 60 health systems it represents -– the significant financial effects the Medicare Wage Index (MWI) has had on Western Pennsylvania hospitals. Read
more.
Pittsburgh 250 PNC Legacy Trail Ride Media Relations
The PNC Legacy Trail Ride was a series of events celebrating the Great Allegheny Passage, a non-motorized trail connecting Washington, D.C. and Pittsburgh by linking with the C&O Canal Towpath, stretching 335 miles. It was conceived largely as a response to the 2006 Perception Survey of the Region conducted by the Allegheny Conference on Community Development. The survey, and related research by the Conference, identified perceptions within and outside the region that did not match the reality of the quality of life, economic opportunity and environmental quality available here. WordWrite was given an opportunity to change those perceptions. Read
more.
Miller Centrifugal Casting A Journey of Change and a Story of Perseverance
Centrifugal casting is an old and valuable industrial process that's difficult to describe, but easy to understand — once you see it. With this challenge in mind, WordWrite Communications worked with Miller Centrifugal Casting to develop a sales and financial presentation of the company, its industry and market. Plant visits, interviews with Miller leadership and a review of technical materials on the centrifugal casting process were part of the research process. Read
more.
Pittsburgh Business Group on Health Employers must push for more cost-effective
health care
When a report showed that healthcare insurers made widely differing
payments to hospitals in Western Pennsylvania for the same cardiac
procedures, regardless of the outcomes, employers were hit with yet
another concern about their employee health plans and the quality
of the services they are buying. As an employer-led coalition, the
Pittsburgh Business Group on Health needed to assert its position
as an advocate for value and quality in health care and benefits and
join the public debate about the report. Read
more.
Butler Health System Special Report to the Community: Transparency
They say you can't fight with newspapers because they buy ink by the
barrel, but what happens when the local newspaper not only fails to
tell the community hospital's story, but seems committed to distorting
it? In the case of Butler Health System, you create your own newspaper
as a credible source of information and take the lead in telling your
own story. Read more.
From Intern to Team Member: How a Multi-Year Internship Led to a Permanent Position 
