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    STORYTELLERS BLOG

by Jeremy Church, on Nov. 25, 2020

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints. Anyone who says …

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Topics:communication lessonsauthentic storyCapital S Story

by Logan Armstrong, on Nov. 10, 2020

Since 2012, HubSpot’s INBOUND Conference has attracted big-name speakers, such as Michelle Obama, Gary Vaynerchuk, Issa Rae and countless others. Last year’s event was the largest ever, bringing over 26,000 …

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Topics:inbound marketinghubspotcovid-19inbound 2020

by Dan Stefano, on Nov. 5, 2020

The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh skills has it wrong. Why teach an old dog new tricks? In fact, why aren’t these …

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Topics:strategic communicationscommunication lessonssynaptic storytelling

by Jeremy Church, on Sep. 14, 2020

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …

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Topics:crisis communicationsthought leadershipauthenticityCapital S Story

by Robin Rectenwald, on Sep. 8, 2020

Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …

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Topics:public relationscrisis communicationsmedia communicationscrisis planning

by Logan Armstrong, on Aug. 24, 2020

When states initially moved into quarantine and lockdown procedures in March, the hope was the curve would be flattened and life would return to somewhat normal. Unfortunately, that hasn’t happened …

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Topics:owned contentchatbotconversational marketingwebsite optimization

by Erin Hogan, on Aug. 17, 2020

There is a lot of digital clutter out there these days. I don’t know about you, but I’m growing tired of the countless webinars promising “the secret to X,” only …

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Topics:thought leadershipcommunication lessonsowned contentCapital S Story

by Dan Stefano, on Aug. 3, 2020

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John …

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Topics:storytellingauthentic storyjohn lewisCapital S Story

by Jeremy Church, on Jul. 28, 2020

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …

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Topics:crisis communicationscrisis planningcovid-19

by Robin Rectenwald, on Jul. 24, 2020

Your business space is more competitive than ever. You work hard to gain an edge and that’s why you’ve invested heavily in marketing and communications. But you also question if …

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Topics:marketing strategychapter seriesmarketing audits

by Keira Koscumb, on Jun. 25, 2020

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Erin Hogan, on Jun. 16, 2020

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Robin Rectenwald, on Jun. 8, 2020

Now more than ever, the value of sharing, protecting and amplifying your organization’s authentic story is critical. Take a hard look at your team and objectively assess where it stacks …

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Topics:professional developmentchapter series

by Jeremy Church, on Jun. 5, 2020

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …

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Topics:crisis communicationsauthentic storycovid-19

by Robin Rectenwald, on May. 28, 2020

Most crises are predictable. While no one could have predicted the exact timing or severity of COVID-19, even a global pandemic had been predicted by experts for some time. As …

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Topics:crisis communicationsmessage pyramidcommunications strategycrisis planningmessaging

by Dan Stefano, on May. 5, 2020

You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …

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Topics:brand journalismcommunications strategycoronaviruscovid-19grammarpunctuation

by Logan Armstrong, on Apr. 29, 2020

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …

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Topics:crisis communicationsdigital marketingdigital strategydigital advertisingcoronaviruscovid-19

by Erin Hogan, on Apr. 20, 2020

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Paul Furiga, on Apr. 10, 2020

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present. Recovery from the …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 30, 2020

In our last blog post, we discussed the three phases to responding in a crisis: stop the bleeding, win hearts and minds and restore reputation. For many companies, the first …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

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