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    STORYTELLERS BLOG

by Jeremy Church, on Apr. 29, 2021

The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a recent report …

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Topics:media pitchingmarketing lessonsCapital S Storyearned media

by Jeremy Church, on Mar. 30, 2021

More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their customers, …

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Topics:ROImarketing lessonsreputation marketing

by Jeremy Church, on Mar. 9, 2021

As I write this, the sun is out. The warm glow reminds me of what turned out to be my final trip before the pandemic hit. The workshop I’d attended …

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Topics:strategic communicationscommunication lessonsstorycrafting

by Jeremy Church, on Feb. 16, 2021

We find ourselves in a catch-22. People across the world have instant access to more information than at any point in human history. But depending on the chosen source, we …

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Topics:authentic storyreputation managementleadership opportunitiestrustworthy brand

by Paul Furiga, on Feb. 8, 2021

To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling. In my book, “Finding Your Capital …

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Topics:storytellingCapital S Storyartificial intelligence

by Paul Furiga, on Feb. 1, 2021

A version of this post previously appeared on the Public Relations Professionals of India blog. In the United States and increasingly around the world, the most commonly accepted definition of …

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Topics:brand journalismwritingPESOowned content

by Paul Furiga, on Jan. 15, 2021

Get ready to hear a lot about the fabled “First 100 days” for about the next, oh, 100 days or so. So it goes any time a new president comes …

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Topics:thought leadershipbusiness storyCapital S Story

by Robin Rectenwald, on Dec. 16, 2020

How do you top a year that included a new brand, new website, new office and new podcast? That’s what WordWrite’s 2019 looked like, so we knew we’d have big …

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Topics:client serviceyear in reviewagency news

by Keira Koscumb, on Dec. 7, 2020

Recent projections suggest the amount of time spent on media in the U.S. averages 13 hours and 35 minutes per day. With all of this screen time, marketers should have a …

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Topics:content marketingdigital marketingAugmented Reality

by Jeremy Church, on Nov. 25, 2020

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints. Anyone who says …

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Topics:communication lessonsauthentic storyCapital S Story

by Logan Armstrong, on Nov. 10, 2020

Since 2012, HubSpot’s INBOUND Conference has attracted big-name speakers, such as Michelle Obama, Gary Vaynerchuk, Issa Rae and countless others. Last year’s event was the largest ever, bringing over 26,000 …

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Topics:inbound marketinghubspotcovid-19inbound 2020

by Dan Stefano, on Nov. 5, 2020

The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh skills has it wrong. Why teach an old dog new tricks? In fact, why aren’t these …

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Topics:strategic communicationscommunication lessonssynaptic storytelling

by Jeremy Church, on Sep. 14, 2020

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …

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Topics:crisis communicationsthought leadershipauthenticityCapital S Story

by Robin Rectenwald, on Sep. 8, 2020

Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …

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Topics:public relationscrisis communicationsmedia communicationscrisis planning

by Logan Armstrong, on Aug. 24, 2020

When states initially moved into quarantine and lockdown procedures in March, the hope was the curve would be flattened and life would return to somewhat normal. Unfortunately, that hasn’t happened …

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Topics:owned contentchatbotconversational marketingwebsite optimization

by Erin Hogan, on Aug. 17, 2020

There is a lot of digital clutter out there these days. I don’t know about you, but I’m growing tired of the countless webinars promising “the secret to X,” only …

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Topics:thought leadershipcommunication lessonsowned contentCapital S Story

by Dan Stefano, on Aug. 3, 2020

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John …

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Topics:storytellingauthentic storyjohn lewisCapital S Story

by Jeremy Church, on Jul. 28, 2020

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …

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Topics:crisis communicationscrisis planningcovid-19

by Robin Rectenwald, on Jul. 24, 2020

Your business space is more competitive than ever. You work hard to gain an edge and that’s why you’ve invested heavily in marketing and communications. But you also question if …

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Topics:marketing strategychapter seriesmarketing audits

by Keira Koscumb, on Jun. 25, 2020

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

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