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    STORYTELLERS BLOG

by Hollie Geitner, on Jul. 31, 2012

Until social media came along, the public relations field had remained relatively unchanged, save for the technology used to identify reporters and distribute press releases. Now, a debate seems to …

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Topics:media relations

by Paul Furiga, on Jul. 23, 2012

The passing of values guru Stephen Covey and the announcement of stiff NCAA sanctions against Penn State football share more than the coincidence of timing. Covey’s July 16 death provides …

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Topics:storypublic relationsstorytelling

by John Durante, on Jul. 19, 2012

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new” attempts at pressing their …

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Topics:storystorytellingbusiness storyauthentic story

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