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    STORYTELLERS BLOG

by Paul Furiga, on Mar. 18, 2013

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - Legendary department store magnate John Wanamaker For most of the last 125 …

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Topics:inbound marketingstorytelling

by Paul Furiga, on Mar. 13, 2013

In my last blog, I leapt right off the deep end to argue that storytelling and context trump math and algorithms for Internet success, despite all the hype about artificial intelligence …

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Topics:inbound marketingstory

by Paul Furiga, on Mar. 7, 2013

On the Internet today, the Holy Grail is figuring out how in the heck to gain the attention of the masses surfing the tsunami of available content. Legions of Internet …

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Topics:story

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