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    STORYTELLERS BLOG

by Paul Furiga, on Apr. 30, 2013

Around the world, airlines will soon begin flying Boeing 787 Dreamliners after months of engineering work to figure out why batteries on some of the planes caught fire. As The New York …

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Topics:storypublic relationsstorytellingbusiness storypr strategy

by Paul Furiga, on Apr. 16, 2013

For several years now, marketers have been trying to convince business leaders around the world that storytelling is a great way to sell more, engage employees and build reputation. For …

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Topics:storyWordWrite Communicationsstorytelling

by Caia Caldwell, on Apr. 13, 2013

At the end of January, Twitter launched Vine, a new mobile service that allows users to take videos. The catch that sets Vine apart from other video apps is that these …

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Topics:social media

by Emma Walter, on Apr. 8, 2013

While reading through some of my favorite tech websites, blogs and magazines, I came across an article headline on Wired that left me outraged, “How to Buy Friends and Influence People on …

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Topics:inbound marketingsocial mediapublic relations

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