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    STORYTELLERS BLOG

by Paul Furiga, on Jul. 27, 2015

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you? In the case of Nike, maybe it’s the iconic “swoosh” logo. For Southwest, maybe it’s …

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Topics:social mediastorystrategystorytellingnikesouthwest

by Paul Furiga, on Jul. 24, 2015

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing lessons

by Paul Furiga, on Jul. 21, 2015

Storytelling, the most successful approach to moving hearts and minds in human history, is perfectly designed for 21st century success in communications and marketing. Why? because our 21st century world …

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Topics:public relationsstrategybusiness storysynaptic storytelling

by Paul Furiga, on Jul. 17, 2015

Communicators and marketers agree: great storytelling is the pinnacle of their profession. It's also the most misunderstood skill for communicators, marketers and those they serve. Why? In my previous post, …

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Topics:storytellingauthentic storythe wizard of oz

by Paul Furiga, on Jul. 14, 2015

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story. Great storytelling melts divisions, forges alliances and mobilizes us to act …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing strategy

by Erin Hogan, on Jul. 8, 2015

After what can only be described as an evasive interview between former NBC Nightly News anchor Brian Williams and Today Show host Matt Lauer, we are reminded of how proper media training can truly make or …

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Topics:media relationspublic relationsmedia coaching and trainingmedia training

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