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    STORYTELLERS BLOG

by Robin Rectenwald, on Jun. 27, 2019

In a recent blog post, we touched on how customers choose a brand based on what it represents or how it makes them feel. This is worth a deeper discussion, …

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Topics:business storyauthentic storyemotional intelligenceintegrated marketing campaign

by Jeremy Church, on Jun. 20, 2019

Righteous indignation is now one of the hottest cottage industries in America. Today, it runs the gamut from decrying every piece of political news to shaming the United States women’s …

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Topics:authentic storyopposite the editorial pageop-edopinion news best practicesopinion news

by Dan Stefano, on Jun. 13, 2019

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least. “All the world’s a …

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Topics:storytellingbusiness storyauthentic story

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