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    STORYTELLERS BLOG

by Erin Hogan, on Sep. 25, 2019

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …

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Topics:public relationscrisis communicationsmarketingfear based marketingPSA

by Paul Furiga, on Sep. 18, 2019

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

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Topics:storystorytellingmarketingcommunication lessonssynaptic storytelling

by Noah Fleming, on Sep. 12, 2019

The future of marketing lies in experiences. According to the American Marketing Association, 80% of consumers said that their experience with a brand was as important as the products or …

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Topics:digital marketingdigital strategydigital advertisingmobile gaminggaming industryvideo game industry

by Logan Armstrong, on Sep. 4, 2019

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

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Topics:media relationsstorystorytellingpitching

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