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    STORYTELLERS BLOG

by Keira Koscumb, on Nov. 22, 2019

Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Logan Armstrong, on Nov. 15, 2019

Advertising is one of the most powerful and widespread tools a brand can leverage — total U.S ad spend reached a staggering $151 billion in 2018, and it’s only going …

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Topics:digital marketingmarketing strategyspotify adsaudio marketingsocial media advertising

by Robin Rectenwald, on Nov. 8, 2019

It’s amazing to think how long humans have been using stories to connect and to teach important lessons. From cave drawings and Egyptian hieroglyphics to journalism and story time in …

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Topics:eventsstorytelling

by Jeremy Church, on Nov. 1, 2019

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

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Topics:public relationscrisis communicationshouston astrosworld series

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