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    STORYTELLERS BLOG

by Paul Furiga, on Sep 1, 2021

A version of this blog post appeared previously on the Forbes Agency Council blog. As a consultant focused on uncovering, developing and sharing the great stories of our clients, I’m …

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Topics:storytellingauthenticityCapital S Story

by Paul Furiga, on Sep 1, 2021

A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling. Today, …

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Topics:storytellingcommunications strategymarketing lessonsCapital S Storybrand

by Paul Furiga, on Sep 1, 2021

Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with a storytelling extravaganza. That’s only fitting, because Southwest Airlines has proved the power of what I …

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Topics:storytellingstrategic communicationsbusiness storyCapital S Story

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