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Dan Stefano

Dan Stefano

Brand Journalist at WordWrite Communications.

Recent Posts by Dan Stefano:

by Dan Stefano, on Nov 5, 2020

The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh skills has it wrong. Why teach an old dog new tricks? In fact, why aren’t these …

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Topics:strategic communicationscommunication lessonssynaptic storytelling

by Dan Stefano, on Aug 3, 2020

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John …

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Topics:storytellingauthentic storyjohn lewisCapital S Story

by Dan Stefano, on May 5, 2020

You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …

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Topics:brand journalismcommunications strategycoronaviruscovid-19grammarpunctuation

by Dan Stefano, on Mar 12, 2020

From political campaigns to coronavirus, simultaneous with news stories breaking down stump speeches, debates and briefings we see fact-checking articles in a greater number than ever before. It’s a sign …

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Topics:authenticityauthentic storycommunications strategyfact checkinghonest communication

by Dan Stefano, on Jan 22, 2020

For those unacquainted with having a recorder in their face, a reporter rattling off rapid-fire questions at them, or the lights, cameras and uncomfortable actions of the media directed their …

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Topics:media relationsmedia coaching and trainingmedia traininginterviewing

by Dan Stefano, on Oct 9, 2019

It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute once shared. It’s a key to relationships, both personal and in business. It …

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Topics:communitycommunication lessonsstorycraftingtrustmessaging

by Dan Stefano, on Jul 9, 2019

Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are …

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Topics:storytellingcommunication lessonslee lacoccaauto industryFordcar salesman

by Dan Stefano, on Jun 13, 2019

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least. “All the world’s a …

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Topics:storytellingbusiness storyauthentic story

by Dan Stefano, on Oct 15, 2018

The seatbelt sign is off. Your tray table is down. You’re settled in for a two-hour flight to Chicago. What’re you going to do once you land? You can pay …

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Topics:communications strategyprint communicationsin-flight magazine

by Dan Stefano, on Aug 24, 2018

Pivot to video. Those three words have led to hand-wringing and anxiety among communications professionals accustomed to the written word. But, as the digital age barrels onward, video will increasingly …

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Topics:visual contentstrategycontent marketingvideocontent creationwritingcontent

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