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Dan Stefano

Brand Journalist at WordWrite Communications.

(Really) Old Lessons in Storytelling for Modern Marketers

The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh...

An Authentic Story: John Lewis and ‘Good Trouble’

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against...

Punctuating the Boredom of Your Self-Quarantine

You would’ve thought someone had invented a proven vaccine for COVID-19.

Interview fails: What to learn from 5 bad media moments

For those unacquainted with having a recorder in their face, a reporter rattling off rapid-fire...

Lessons in Trustworthiness from People Who Don’t Trust Easily

It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute...

Identifying the Characters in Your Business' Story

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English...

What in-flight magazines can teach us about brand journalism

 

The seatbelt sign is off. Your tray table is down. You’re settled in for a two-hour flight to...