(Really) Old Lessons in Storytelling for Modern Marketers
The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh...
Dan Stefano
Brand Journalist at WordWrite Communications.
An Authentic Story: John Lewis and ‘Good Trouble’
On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against...
Punctuating the Boredom of Your Self-Quarantine
You would’ve thought someone had invented a proven vaccine for COVID-19.
Interview fails: What to learn from 5 bad media moments
For those unacquainted with having a recorder in their face, a reporter rattling off rapid-fire...
Lessons in Trustworthiness from People Who Don’t Trust Easily
It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute...
Identifying the Characters in Your Business' Story
Shakespeare – love him, hate him or resent him for bringing down your grade in high school English...
What in-flight magazines can teach us about brand journalism
The seatbelt sign is off. Your tray table is down. You’re settled in for a two-hour flight to...