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Erin Hogan

Recent Posts by Erin Hogan:

by Erin Hogan, on Aug 17, 2020

There is a lot of digital clutter out there these days. I don’t know about you, but I’m growing tired of the countless webinars promising “the secret to X,” only …

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Topics:thought leadershipcommunication lessonsowned contentCapital S Story

by Erin Hogan, on Jun 16, 2020

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Erin Hogan, on Apr 20, 2020

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Erin Hogan, on Feb 7, 2020

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright …

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Topics:public relationsmarketing

by Erin Hogan, on Oct 23, 2019

We’re a lucky group here at WordWrite. In any given year, our team is traveling to conferences, sitting in on webinars, attending local marketing events and even hosting a few …

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Topics:professional development

by Erin Hogan, on Sep 25, 2019

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …

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Topics:public relationscrisis communicationsmarketingfear based marketingPSA

by Erin Hogan, on Jul 31, 2019

We’ve all been there. You sign up for what you think is going to be an educational, informative webinar and by the time you block off your calendar, log on …

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by Erin Hogan, on May 16, 2019

As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we …

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Topics:digital marketingdigital strategybuyer personadata mining

by Erin Hogan, on Sep 12, 2017

Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a …

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Topics:media relationssocial mediapublic relationsnewsjackingmedia communications

by Erin Hogan, on Dec 13, 2016

This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by tuning in to our favorite holiday movie: Miracle on 34th Street. For those of you …

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Topics:public relationscontent marketingmarketing

by Erin Hogan, on Aug 19, 2015

This week at WordWrite, we say goodbye to our summer interns, Adam Tapparo and Seamus Roddy, and wish them luck as they enter another successful semester of school. Before their …

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Topics:internspublic relations internshipsummer internship

by Erin Hogan, on Jul 8, 2015

After what can only be described as an evasive interview between former NBC Nightly News anchor Brian Williams and Today Show host Matt Lauer, we are reminded of how proper media training can truly make or …

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Topics:media relationspublic relationsmedia coaching and trainingmedia training

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