The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a recent report …

More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their customers, …

As I write this, the sun is out. The warm glow reminds me of what turned out to be my final trip before the pandemic hit. The workshop I’d attended …

We find ourselves in a catch-22. People across the world have instant access to more information than at any point in human history. But depending on the chosen source, we …

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints. Anyone who says …

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I …

Righteous indignation is now one of the hottest cottage industries in America. Today, it runs the gamut from decrying every piece of political news to shaming the United States women’s …

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

The pioneering CBS newsmagazine “60 Minutes” might no longer be appointment viewing like it was during its first 25 years, when at least 20 million people tuned in each week …

In any given year, our WordWrite team handles more than a dozen crises. Most never see the light of day. A few are the kind that dominate the headlines. This …

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients. If you need a label for …

“Spotlight” expanded nationwide this past weekend, accompanied by critical acclaim praising it as one of the best films of the year. I have to admit I’ve been disappointed in recent years …

News broke last week that advertising agency Mullen would close its Pittsburgh office in March. From an economic standpoint, the news is disappointing because businesses will lose a long respected …

Many prospective clients might consider media relations skills to be a table stake for any public relations agency. But what does media relations really mean for those prospects and to …