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Jeremy Church

Jeremy Church

Recent Posts by Jeremy Church:

by Jeremy Church, on Apr 29, 2021

The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a recent report …

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Topics:media pitchingmarketing lessonsCapital S Storyearned media

by Jeremy Church, on Mar 30, 2021

More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their customers, …

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Topics:ROImarketing lessonsreputation marketing

by Jeremy Church, on Mar 9, 2021

As I write this, the sun is out. The warm glow reminds me of what turned out to be my final trip before the pandemic hit. The workshop I’d attended …

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Topics:strategic communicationscommunication lessonsstorycrafting

by Jeremy Church, on Feb 16, 2021

We find ourselves in a catch-22. People across the world have instant access to more information than at any point in human history. But depending on the chosen source, we …

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Topics:authentic storyreputation managementleadership opportunitiestrustworthy brand

by Jeremy Church, on Nov 25, 2020

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints. Anyone who says …

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Topics:communication lessonsauthentic storyCapital S Story

by Jeremy Church, on Sep 14, 2020

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …

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Topics:crisis communicationsthought leadershipauthenticityCapital S Story

by Jeremy Church, on Jul 28, 2020

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …

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Topics:crisis communicationscrisis planningcovid-19

by Jeremy Church, on Jun 5, 2020

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …

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Topics:crisis communicationsauthentic storycovid-19

by Jeremy Church, on Mar 3, 2020

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

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Topics:crisis communicationsauthenticityauthentic storycrisis planningcoronavirus

by Jeremy Church, on Nov 1, 2019

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

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Topics:public relationscrisis communicationshouston astrosworld series

by Jeremy Church, on Aug 14, 2019

My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I …

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Topics:consultingcommunications strategyadding valuebig ideas

by Jeremy Church, on Jun 20, 2019

Righteous indignation is now one of the hottest cottage industries in America. Today, it runs the gamut from decrying every piece of political news to shaming the United States women’s …

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Topics:authentic storyopposite the editorial pageop-edopinion news best practicesopinion news

by Jeremy Church, on Aug 2, 2018

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

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Topics:WordWrite Communicationspublic relationsB2Bcrisis communicationsinternal communicationsstrategic communicationsB2Cpartnership

by Jeremy Church, on Jul 26, 2018

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

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Topics:media relationspublic relationscrisis communicationsstorytellingB2C

by Jeremy Church, on Oct 23, 2017

The pioneering CBS newsmagazine “60 Minutes” might no longer be appointment viewing like it was during its first 25 years, when at least 20 million people tuned in each week …

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Topics:client servicecontent creationstrategic communicationsconsulting

by Jeremy Church, on Apr 13, 2017

In any given year, our WordWrite team handles more than a dozen crises. Most never see the light of day. A few are the kind that dominate the headlines. This …

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Topics:crisis communicationsclient servicecommunications strategycrisis planning

by Jeremy Church, on Aug 11, 2016

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients. If you need a label for …

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Topics:inbound marketingsocial mediastoryPESOreturn on investmentROI

by Jeremy Church, on Nov 23, 2015

“Spotlight” expanded nationwide this past weekend, accompanied by critical acclaim praising it as one of the best films of the year. I have to admit I’ve been disappointed in recent years …

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Topics:media relations

by Jeremy Church, on Jan 26, 2015

News broke last week that advertising agency Mullen would close its Pittsburgh office in March. From an economic standpoint, the news is disappointing because businesses will lose a long respected …

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by Jeremy Church, on Mar 18, 2014

Many prospective clients might consider media relations skills to be a table stake for any public relations agency. But what does media relations really mean for those prospects and to …

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Topics:media relationsmedia training

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