book case


Jeremy Church

Recent Posts by Jeremy Church:

by Jeremy Church, on Sep. 14, 2020

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …

Read Story
Topics:crisis communicationsthought leadershipauthenticityCapital S Story

by Jeremy Church, on Jul. 28, 2020

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …

Read Story
Topics:crisis communicationscrisis planningcovid-19

by Jeremy Church, on Jun. 5, 2020

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …

Read Story
Topics:crisis communicationsauthentic storycovid-19

by Jeremy Church, on Mar. 3, 2020

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

Read Story
Topics:crisis communicationsauthenticityauthentic storycrisis planningcoronavirus

by Jeremy Church, on Nov. 1, 2019

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

Read Story
Topics:public relationscrisis communicationshouston astrosworld series

by Jeremy Church, on Aug. 14, 2019

My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I …

Read Story
Topics:consultingcommunications strategyadding valuebig ideas

by Jeremy Church, on Jun. 20, 2019

Righteous indignation is now one of the hottest cottage industries in America. Today, it runs the gamut from decrying every piece of political news to shaming the United States women’s …

Read Story
Topics:authentic storyopposite the editorial pageop-edopinion news best practicesopinion news

by Jeremy Church, on Aug. 2, 2018

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

Read Story
Topics:WordWrite Communicationspublic relationsB2Bcrisis communicationsinternal communicationsstrategic communicationsB2Cpartnership

by Jeremy Church, on Jul. 26, 2018

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

Read Story
Topics:media relationspublic relationscrisis communicationsstorytellingB2C

by Jeremy Church, on Oct. 23, 2017

The pioneering CBS newsmagazine “60 Minutes” might no longer be appointment viewing like it was during its first 25 years, when at least 20 million people tuned in each week …

Read Story
Topics:client servicecontent creationstrategic communicationsconsulting

by Jeremy Church, on Apr. 13, 2017

In any given year, our WordWrite team handles more than a dozen crises. Most never see the light of day. A few are the kind that dominate the headlines. This …

Read Story
Topics:crisis communicationsclient servicecommunications strategycrisis planning

by Jeremy Church, on Aug. 11, 2016

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients. If you need a label for …

Read Story
Topics:inbound marketingsocial mediastoryPESOreturn on investmentROI

by Jeremy Church, on Nov. 23, 2015

“Spotlight” expanded nationwide this past weekend, accompanied by critical acclaim praising it as one of the best films of the year. I have to admit I’ve been disappointed in recent years …

Read Story
Topics:media relations

by Jeremy Church, on Jan. 26, 2015

News broke last week that advertising agency Mullen would close its Pittsburgh office in March. From an economic standpoint, the news is disappointing because businesses will lose a long respected …

Read Story

by Jeremy Church, on Mar. 18, 2014

Many prospective clients might consider media relations skills to be a table stake for any public relations agency. But what does media relations really mean for those prospects and to …

Read Story
Topics:media relationsmedia training

by Jeremy Church, on Dec. 31, 2013

Despite a valiant effort the last few weeks, the Steelers have fallen short of the playoffs (again). That means hockey season is in full swing again, and its popularity in …

Read Story
Topics:public relationsstrategic communications

by Jeremy Church, on Jul. 12, 2013

Like broken records, proponents and opponents of health care reform continue to parrot the same opposing views of the law to everyone within earshot. Most Republicans argue the Affordable Care …

Read Story
Topics:professional servicespublic relations

by Jeremy Church, on Jun. 24, 2013

A new Booz & Company survey of 550 CEOs and 325 C-Suite executives reveals that business leaders do not believe in their current approach and don’t think their employees or customers understand …

Read Story
Topics:public relationsstrategic communicationscommunications strategycorporate communications

by Jeremy Church, on May. 10, 2013

In the opinion of many, PBS is one of the last bastions of credibility in news and the program “Frontline” has served as a shining example of reliable reporting. That’s …

Read Story
Topics:professional servicespublic relations

by Jeremy Church, on Feb. 18, 2013

In my role as a media relations strategist, I talk to reporters almost daily about new, significant provisions of the Affordable Care Act (ACA). With so much information coming so …

Read Story
Topics:media relationsprofessional services

Search Our Blog

    Subscribe to Email Updates