Recent Posts by Jeremy Church:
by Jeremy Church, on Apr 29, 2021
The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a recent report …
Read Storyby Jeremy Church, on Mar 30, 2021
More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their customers, …
Read Storyby Jeremy Church, on Mar 9, 2021
As I write this, the sun is out. The warm glow reminds me of what turned out to be my final trip before the pandemic hit. The workshop I’d attended …
Read Storyby Jeremy Church, on Feb 16, 2021
We find ourselves in a catch-22. People across the world have instant access to more information than at any point in human history. But depending on the chosen source, we …
Read Storyby Jeremy Church, on Nov 25, 2020
As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints. Anyone who says …
Read Storyby Jeremy Church, on Sep 14, 2020
"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …
Read Storyby Jeremy Church, on Jul 28, 2020
The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …
Read Storyby Jeremy Church, on Jun 5, 2020
As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …
Read Storyby Jeremy Church, on Mar 3, 2020
Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …
Read Storyby Jeremy Church, on Nov 1, 2019
A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …
Read Storyby Jeremy Church, on Aug 14, 2019
My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I …
Read Storyby Jeremy Church, on Jun 20, 2019
Righteous indignation is now one of the hottest cottage industries in America. Today, it runs the gamut from decrying every piece of political news to shaming the United States women’s …
Read Storyby Jeremy Church, on Aug 2, 2018
In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …
Read Storyby Jeremy Church, on Jul 26, 2018
In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …
Read Storyby Jeremy Church, on Oct 23, 2017
The pioneering CBS newsmagazine “60 Minutes” might no longer be appointment viewing like it was during its first 25 years, when at least 20 million people tuned in each week …
Read Storyby Jeremy Church, on Apr 13, 2017
In any given year, our WordWrite team handles more than a dozen crises. Most never see the light of day. A few are the kind that dominate the headlines. This …
Read Storyby Jeremy Church, on Aug 11, 2016
At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients. If you need a label for …
Read Storyby Jeremy Church, on Nov 23, 2015
“Spotlight” expanded nationwide this past weekend, accompanied by critical acclaim praising it as one of the best films of the year. I have to admit I’ve been disappointed in recent years …
Read Storyby Jeremy Church, on Jan 26, 2015
News broke last week that advertising agency Mullen would close its Pittsburgh office in March. From an economic standpoint, the news is disappointing because businesses will lose a long respected …
Read Storyby Jeremy Church, on Mar 18, 2014
Many prospective clients might consider media relations skills to be a table stake for any public relations agency. But what does media relations really mean for those prospects and to …
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