Recent Posts by John Durante:
by John Durante, on Oct 2, 2018
Prominent social media corporate executives recently appeared before Congress to once again answer questions about their platforms’ content and editorial oversight. Congressional inquiries typically are as much about political theater …
Read Storyby John Durante, on Sep 20, 2018
Arizonans and all Americans have now had ample time to observe and reflect upon the expansive media coverage of Senator John McCain’s passing. Many were stunned by a degree of …
Read Storyby John Durante, on Feb 4, 2014
The far reaching impact of social media is at best, only partially understood. Almost daily new ways are discovered by which a “bottom up” means of communications flow and control …
Read Storyby John Durante, on Jan 22, 2014
Late January, and it's typical weather bliss in the desert, while there is weather stress just about everywhere else. Time for the “awards” season---further elevating the TV and movie sectors …
Read Storyby John Durante, on Aug 8, 2013
I had the recent pleasure to review a tactical rollout plan. It focused on a new vertical extension into B-2-B markets on which a client has long focused. The plan …
Read Storyby John Durante, on Jul 19, 2012
New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new” attempts at pressing their …
Read Storyby John Durante, on Jun 5, 2012
Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture, and in turn, business communications, than Swiss psychologist Carl Jung (pronounced YUUNG; 1875-1961). In …
Read Storyby John Durante, on May 5, 2012
Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of the day” is followed and understood. Having made strong impact as real-time, populist, …
Read Storyby John Durante, on May 18, 2010
In trying to tell influential stories, I am constantly aware of the age-old concept of “the marketplace of ideas.” Rooted in economic theory and famous Supreme Court decisions, public relations …
Read Storyby John Durante, on Sep 8, 2009
This blog is usually filled with discussions and perspectives on the importance and technique of telling meaty stories with context, enlightenment for audiences and above all else, authenticity. At WordWrite, we believe …
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