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John Durante

Recent Posts by John Durante:

by John Durante, on Oct 2, 2018

Prominent social media corporate executives recently appeared before Congress to once again answer questions about their platforms’ content and editorial oversight. Congressional inquiries typically are as much about political theater …

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Topics:social mediaLinkedInfacebookinstagramTwitterdigital marketing

by John Durante, on Sep 20, 2018

Arizonans and all Americans have now had ample time to observe and reflect upon the expansive media coverage of Senator John McCain’s passing. Many were stunned by a degree of …

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Topics:storystorytellingauthenticityJohn McCain

by John Durante, on Feb 4, 2014

The far reaching impact of social media is at best, only partially understood. Almost daily new ways are discovered by which a “bottom up” means of communications flow and control …

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Topics:social media

by John Durante, on Jan 22, 2014

Late January, and it's typical weather bliss in the desert, while there is weather stress just about everywhere else. Time for the “awards” season---further elevating the TV and movie sectors …

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Topics:professional services

by John Durante, on Aug 8, 2013

I had the recent pleasure to review a tactical rollout plan. It focused on a new vertical extension into B-2-B markets on which a client has long focused. The plan …

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Topics:public relations

by John Durante, on Jul 19, 2012

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new” attempts at pressing their …

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Topics:storystorytellingbusiness storyauthentic story

by John Durante, on Jun 5, 2012

Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture, and in turn, business communications, than Swiss psychologist Carl Jung (pronounced YUUNG; 1875-1961). In …

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Topics:storypublic relationsstorytellingtraditional PR

by John Durante, on May 5, 2012

Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of the day” is followed and understood. Having made strong impact as real-time, populist, …

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Topics:social mediastoryLinkedInfacebookTwitterdigital marketingsocial media strategy

by John Durante, on May 18, 2010

In trying to tell influential stories, I am constantly aware of the age-old concept of “the marketplace of ideas.” Rooted in economic theory and famous Supreme Court decisions, public relations …

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Topics:social media

by John Durante, on Sep 8, 2009

This blog is usually filled with discussions and perspectives on the importance and technique of telling meaty stories with context, enlightenment for audiences and above all else, authenticity. At WordWrite, we believe …

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Topics:storystorytellingbusiness storyauthentic story

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