Prominent social media corporate executives recently appeared before Congress to once again answer questions about their platforms’ content and editorial oversight. Congressional inquiries typically are as much about political theater …

Arizonans and all Americans have now had ample time to observe and reflect upon the expansive media coverage of Senator John McCain’s passing. Many were stunned by a degree of …

The far reaching impact of social media is at best, only partially understood. Almost daily new ways are discovered by which a “bottom up” means of communications flow and control …

Late January, and it's typical weather bliss in the desert, while there is weather stress just about everywhere else. Time for the “awards” season---further elevating the TV and movie sectors …

I had the recent pleasure to review a tactical rollout plan. It focused on a new vertical extension into B-2-B markets on which a client has long focused. The plan …

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new” attempts at pressing their …

Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture, and in turn, business communications, than Swiss psychologist Carl Jung (pronounced YUUNG; 1875-1961). In …

Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of the day” is followed and understood. Having made strong impact as real-time, populist, …

In trying to tell influential stories, I am constantly aware of the age-old concept of “the marketplace of ideas.” Rooted in economic theory and famous Supreme Court decisions, public relations …

This blog is usually filled with discussions and perspectives on the importance and technique of telling meaty stories with context, enlightenment for audiences and above all else, authenticity. At WordWrite, we believe …