Recent projections suggest the amount of time spent on media in the U.S. averages 13 hours and 35 minutes per day. With all of this screen time, marketers should have a …

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …

The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …

Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is …