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Keira Koscumb

Recent Posts by Keira Koscumb:

by Keira Koscumb, on Dec 7, 2020

Recent projections suggest the amount of time spent on media in the U.S. averages 13 hours and 35 minutes per day. With all of this screen time, marketers should have a …

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Topics:content marketingdigital marketingAugmented Reality

by Keira Koscumb, on Jun 25, 2020

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Keira Koscumb, on Nov 22, 2019

Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Keira Koscumb, on Aug 29, 2019

The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …

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Topics:marketingcommunication lessonsbig ideasinnovation

by Keira Koscumb, on May 29, 2019

Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is …

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Topics:digital marketingdigital strategybrand personality

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