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Logan Armstrong

Logan Armstrong

Recent Posts by Logan Armstrong:

by Logan Armstrong, on Nov. 10, 2020

Since 2012, HubSpot’s INBOUND Conference has attracted big-name speakers, such as Michelle Obama, Gary Vaynerchuk, Issa Rae and countless others. Last year’s event was the largest ever, bringing over 26,000 …

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Topics:inbound marketinghubspotcovid-19inbound 2020

by Logan Armstrong, on Aug. 24, 2020

When states initially moved into quarantine and lockdown procedures in March, the hope was the curve would be flattened and life would return to somewhat normal. Unfortunately, that hasn’t happened …

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Topics:owned contentchatbotconversational marketingwebsite optimization

by Logan Armstrong, on Apr. 29, 2020

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …

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Topics:crisis communicationsdigital marketingdigital strategydigital advertisingcoronaviruscovid-19

by Logan Armstrong, on Feb. 26, 2020

The lines between earned and paid media have begun to look like the world around me before I put my contacts in every morning – seriously blurred. The most recent …

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Topics:google advertisingdigital marketingdigital strategydigital advertisingppc adsserp

by Logan Armstrong, on Nov. 15, 2019

Advertising is one of the most powerful and widespread tools a brand can leverage — total U.S ad spend reached a staggering $151 billion in 2018, and it’s only going …

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Topics:digital marketingmarketing strategyspotify adsaudio marketingsocial media advertising

by Logan Armstrong, on Sep. 4, 2019

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

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Topics:media relationsstorystorytellingpitching

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