To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling. In my book, “Finding Your Capital …

A version of this post previously appeared on the Public Relations Professionals of India blog. In the United States and increasingly around the world, the most commonly accepted definition of …

Get ready to hear a lot about the fabled “First 100 days” for about the next, oh, 100 days or so. So it goes any time a new president comes …

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present. Recovery from the …

Chances are, you haven’t met a storyteller like AREL. But someday soon, you will meet her—or someone (something?) like her. AREL is not a person and, in fact, it’s my …

It’s fitting that the release of “A Beautiful Day in the Neighborhood,” the feature film celebrating public TV icon Fred Rogers, was timed to coincide with the holidays. While the …

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …

Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to …

One of the most popular sitcoms in the 1990s, “Roseanne” was also one of several beloved shows to return to our television screens this fall after a long hiatus. ABC …

Why are so many organizations creating brand journalism platforms in the 21st century? The most important reason is this: Great journalism is, at its heart, great storytelling. So successful “brand journalism,” …

You don’t need an exotic address to understand that all communications are global today. Whether you’re in Pittsburgh or Paris, the local becomes global at the speed of fingers pounding …

In the 21st century political world, there’s a debate over borders and building walls to protect them. In the communications world, if recent crises have taught us anything, it’s that …

While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and the lessons) are …

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators. The bad news: In …

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you? In the case of Nike, maybe it’s the iconic “swoosh” logo. For Southwest, maybe it’s …

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …

Storytelling, the most successful approach to moving hearts and minds in human history, is perfectly designed for 21st century success in communications and marketing. Why? because our 21st century world …

Communicators and marketers agree: great storytelling is the pinnacle of their profession. It's also the most misunderstood skill for communicators, marketers and those they serve. Why? In my previous post, …

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story. Great storytelling melts divisions, forges alliances and mobilizes us to act …