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WordWrite Staff

Recent Posts by WordWrite Staff:

by WordWrite Staff, on Jan. 30, 2020

We’ve seen social networks evolve from a place to connect only with people you know to a place where brands can connect with their fans. It’s a medium that’s forever …

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Topics:social mediasocial media strategyTikToksocial media 2020short-form video

by WordWrite Staff, on Dec. 20, 2019

The future is now — 2020 is right around the corner. As we enter a new decade, marketing continues to evolve in fresh and exciting ways. Since these changes are …

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Topics:storytellingmarketing strategy2020Media Association of Pittsburgh

by WordWrite Staff, on Dec. 12, 2019

In August, I received the call from WordWrite asking me to join their team as the fall intern. It was my opportunity to gain experience at an agency before graduating …

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Topics:internspublic relations internshipstudents in pragency life

by WordWrite Staff, on Oct. 16, 2019

Credit: Ellen DeGeneres A football game made headlines recently. Well, yes, it’s football season, so what’s the big deal, you ask? This wasn’t just any football game. It was a …

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Topics:communication lessonsmessaginginclusionbiasdiversity

by WordWrite Staff, on Oct. 2, 2019

Short-form video is certainly rising in popularity, and with a new app sweeping up the young-adult market, businesses and brands are jumping on board. While you’ve most likely heard of …

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Topics:storyvideodigital marketingdigital marketing campaignTikTok

by WordWrite Staff, on Sep. 12, 2019

The future of marketing lies in experiences. According to the American Marketing Association, 80% of consumers said that their experience with a brand was as important as the products or …

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Topics:digital marketingdigital strategydigital advertisingmobile gaminggaming industryvideo game industry

by WordWrite Staff, on Aug. 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

by WordWrite Staff, on Jul. 17, 2019

The idea of creating a monthly, quarterly, or annual report can be a stressful time for digital marketers, especially with paid digital advertising, since a chunk of your company’s or …

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Topics:digital marketingdigital advertisingdigital reporting

by WordWrite Staff, on Jul. 11, 2019

From Grey Street to Somewhere Over the Rainbow: Adding color, clarity and purpose to your communications I’m a '90s girl. I came of age when grunge was in, and the …

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Topics:business storyauthentic storycommunications strategy

by WordWrite Staff, on May. 22, 2019

Print newsrooms are shrinking. Just last month, the Cleveland Plain Dealer laid off a third of its unionized news staff. According to Pew Research, from 2008 to 2017, newsroom employment in the US …

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Topics:crisis communicationsmedia coaching and trainingkey message planmedia communications

by WordWrite Staff, on May. 1, 2019

If you’ve been following us awhile you know we are the agency of Story. WordWrite was the dream of our founder and CEO, Paul Furiga. He believed thoughtful and powerful …

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Topics:storystorytelling

by WordWrite Staff, on Mar. 28, 2019

Not everyone cares. I know, that sounds pretty harsh. But, recognizing this reality may be the key to a successful communications program. As a young PR professional, this was a …

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Topics:public relationsPESOcommunication lessonsmessage pyramidkey message plan

by WordWrite Staff, on Feb. 21, 2019

A famous novelist embroiled in political debate. The history of the color pink. Singer Dionne Warwick’s rise to fame. A famous biographer who forged celebrity letters. A giant nut grown …

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by WordWrite Staff, on Jan. 24, 2019

As we head into Super Bowl LIII on February 3, some commercials are already making waves on social channels. Side note: Remember when you had to wait until the actual …

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Topics:storypublic relationsImportance of your Whystorytelling

by WordWrite Staff, on Jan. 15, 2019

You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the …

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Topics:google advertisingdigital marketingdigital strategydigital reporting

by WordWrite Staff, on Dec. 22, 2018

The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …

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Topics:media relationsinbound marketingsocial mediaWordWrite Communicationscrisis communicationsawardsstrategymedia coaching and trainingcontent marketingnon-profitbrand journalismpartnershipcontentinboundPittsburghholidaysnew year2018year in reviewinfographic

by WordWrite Staff, on Nov. 29, 2018

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially …

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Topics:media relationspublic relationseventsstrategic communicationscommunityholidaysmedia pitching

by WordWrite Staff, on Oct. 30, 2018

No matter where you live, if you watch national news, I’m sure you feel like we do – as if you are surrounded by the destruction of senseless acts of …

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Topics:communityauthenticityPittsburghtragedy

by WordWrite Staff, on Oct. 8, 2018

Trustworthiness. Is this something you can really rate and measure? According to Facebook, yes. The Washington Post recently reported on the social giant’s new rating system, designed to predict user’s trustworthiness on …

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Topics:internal communicationsmedia trainingfacebookstrategic communicationsauthenticity

by WordWrite Staff, on Sep. 18, 2018

I recently had the opportunity to attend HubSpot’s INBOUND marketing conference in Boston. For those of you who are unfamiliar, it is a week-long conference filled with sessions, keynote speakers, networking and …

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Topics:inbound marketinghubspotinbound

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