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WordWrite Staff

What is the right employee communications strategy for your team?

There is an old story about the building of a cathedral. The patron who has largely funded...

Tips for Acknowledging a Public Tragedy

These days it seems we are surrounded by the destruction of senseless acts of violence. It...

GE’s Digital Storytelling Strategy Makes a Turbine The Hero

At WordWrite Communications, we often talk about the difference between advertising and public...

Marketing for B2B Companies: Outbound is Out

If you are considering a marketing and advertising plan for your B2B company, forget everything you...

Can We Learn Marketing and PR Tips from Real Housewives of Reality TV?

I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something...

The PR Debate: Old School vs. New School PR

Until social media came along, the public relations field had remained relatively unchanged, save...

How do you influence perception so that it becomes reality?

Although the 2010 mid-term elections are long over, Wednesday, Jan. 20, marked one of the first...

Do polarizing campaigns deliver results?

A bizarre media report here in our great hometown of Pittsburgh this weekend really had me...