LinkedIn Endorsements: Still Not Worth It

by Paul Furiga, on Mar 26, 2015

Now that LinkedIn endorsements have been around for a while, people have had the chance to get used to them and accept them as a part of their LinkedIn experience, but I still don’t see the value in them. 

At first glance, I thought this was a cool feature, allowing others to justify and prove their skills. However, as I started using endorsements more and more, I’ve realized that this is not a true portrayal of a person’s skills. I have been endorsed by people that I don’t know, for skills that are not one of my top skills, if a skill at all. I’ve also been endorsed by people who can’t really prove whether I have a particular strong skill or not, but they were suggested to endorse me, so with one click of a button, they did. It’s become a game to see who can have the most endorsements from the most people, instead of focusing on justifying hard-earned skills that deserve recognition.

With the ease and popularity of endorsements, they aren’t being taken seriously. Sure, they can be used as keywords to help your profile come up in a search easier, but who’s to say that the keyword that drew an employer to your profile is accurate. Endorsements are so easy to make, and are just as easy to wave off as unimportant and irrelevant. 

It’s a shame that they aren’t taken seriously, because if endorsements were used with forethought as well as sparingly, they could serve a great purpose. If a former employer or leader found a particular skill of yours to stand out, they can endorse you and really mean it. In this case, that’s a great endorsement that can attest to your hard work. Instead, these meaningful endorsements are drowned out by many more meaningless ones. 

Endorsements shouldn’t be a simple thoughtless click, but it seems too often that they are. My suggestion is that you turn off the notification that asks you to endorse all of your connections when you first log in to LinkedIn. Make people come to your profile and think about what they are endorsing you for, before they endorse.

Until this happens, I do not plan to focus on endorsements. I plan to stick with recommendations on LinkedIn so that my skills, and my peers’ skills, are taken seriously. We all deserve to be recognized for what we are doing right, but no one deserves 50 endorsements for skills they listed in their profile but have not demonstrably mastered.

Topics:inbound marketingsocial mediaLinkedIn
Paul Furiga-wordwrite-headshot
Paul Furiga
President and Chief Storyteller

Paul Furiga is President and Chief Storyteller at WordWrite. Follow him on Twitter at @paulfuriga. 



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