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by Jeremy Church, on Feb 16, 2021

We find ourselves in a catch-22. People across the world have instant access to more information than at any point in human history. But depending on the chosen source, we …

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Topics:authentic storyreputation managementleadership opportunitiestrustworthy brand

by Jeremy Church, on Nov 25, 2020

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints. Anyone who says …

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Topics:communication lessonsauthentic storyCapital S Story

by Dan Stefano, on Aug 3, 2020

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John …

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Topics:storytellingauthentic storyjohn lewisCapital S Story

by Keira Koscumb, on Jun 25, 2020

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Jeremy Church, on Jun 5, 2020

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …

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Topics:crisis communicationsauthentic storycovid-19

by Dan Stefano, on Mar 12, 2020

From political campaigns to coronavirus, simultaneous with news stories breaking down stump speeches, debates and briefings we see fact-checking articles in a greater number than ever before. It’s a sign …

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Topics:authenticityauthentic storycommunications strategyfact checkinghonest communication

by Jeremy Church, on Mar 3, 2020

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

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Topics:crisis communicationsauthenticityauthentic storycrisis planningcoronavirus

by Paul Furiga, on Dec 4, 2019

It’s fitting that the release of “A Beautiful Day in the Neighborhood,” the feature film celebrating public TV icon Fred Rogers, was timed to coincide with the holidays. While the …

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Topics:storytellingjournalismauthentic storyfred rogersa beautiful day in the nieghborhood

by Keira Koscumb, on Nov 22, 2019

Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by WordWrite Staff, on Jul 11, 2019

From Grey Street to Somewhere Over the Rainbow: Adding color, clarity and purpose to your communications I’m a '90s girl. I came of age when grunge was in, and the …

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Topics:business storyauthentic storycommunications strategy

by WordWrite Staff, on Jun 27, 2019

In a recent blog post, we touched on how customers choose a brand based on what it represents or how it makes them feel. This is worth a deeper discussion, …

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Topics:business storyauthentic storyemotional intelligenceintegrated marketing campaign

by Jeremy Church, on Jun 20, 2019

Righteous indignation is now one of the hottest cottage industries in America. Today, it runs the gamut from decrying every piece of political news to shaming the United States women’s …

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Topics:authentic storyopposite the editorial pageop-edopinion news best practicesopinion news

by Dan Stefano, on Jun 13, 2019

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least. “All the world’s a …

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Topics:storytellingbusiness storyauthentic story

by Paul Furiga, on Aug 3, 2015

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators. The bad news: In …

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Topics:social mediastorystorytellingauthentic storycommunications strategy

by Paul Furiga, on Jul 17, 2015

Communicators and marketers agree: great storytelling is the pinnacle of their profession. It's also the most misunderstood skill for communicators, marketers and those they serve. Why? In my previous post, …

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Topics:storytellingauthentic storythe wizard of oz

by Paul Furiga, on Feb 19, 2013

In South Africa, Olympic star Oscar Pistorius is charged with murder. A double amputee whose carbon fiber “Blade Runner” artificial legs enabled him to compete against able-bodied runners in the …

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Topics:storystorytellingauthentic story

by John Durante, on Jul 19, 2012

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new” attempts at pressing their …

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Topics:storystorytellingbusiness storyauthentic story

by John Durante, on Sep 8, 2009

This blog is usually filled with discussions and perspectives on the importance and technique of telling meaty stories with context, enlightenment for audiences and above all else, authenticity. At WordWrite, we believe …

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Topics:storystorytellingbusiness storyauthentic story

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