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    STORYTELLERS BLOG

by Paul Furiga, on Sep 1, 2021

A version of this blog post appeared previously on the Forbes Agency Council blog. As a consultant focused on uncovering, developing and sharing the great stories of our clients, I’m …

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Topics:storytellingauthenticityCapital S Story

by Jeremy Church, on Sep 14, 2020

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …

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Topics:crisis communicationsthought leadershipauthenticityCapital S Story

by Keira Koscumb, on Jun 25, 2020

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Dan Stefano, on Mar 12, 2020

From political campaigns to coronavirus, simultaneous with news stories breaking down stump speeches, debates and briefings we see fact-checking articles in a greater number than ever before. It’s a sign …

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Topics:authenticityauthentic storycommunications strategyfact checkinghonest communication

by Jeremy Church, on Mar 3, 2020

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

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Topics:crisis communicationsauthenticityauthentic storycrisis planningcoronavirus

by Keira Koscumb, on Nov 22, 2019

Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by WordWrite Staff, on Oct 30, 2018

No matter where you live, if you watch national news, I’m sure you feel like we do – as if you are surrounded by the destruction of senseless acts of …

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Topics:communityauthenticityPittsburghtragedy

by WordWrite Staff, on Oct 8, 2018

Trustworthiness. Is this something you can really rate and measure? According to Facebook, yes. The Washington Post recently reported on the social giant’s new rating system, designed to predict user’s trustworthiness on …

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Topics:internal communicationsmedia trainingfacebookstrategic communicationsauthenticity

by John Durante, on Sep 20, 2018

Arizonans and all Americans have now had ample time to observe and reflect upon the expansive media coverage of Senator John McCain’s passing. Many were stunned by a degree of …

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Topics:storystorytellingauthenticityJohn McCain

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