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    STORYTELLERS BLOG

by Jeremy Church, on Aug. 2, 2018

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

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Topics:WordWrite Communicationspublic relationsB2Bcrisis communicationsinternal communicationsstrategic communicationsB2Cpartnership

by Jeremy Church, on Jul. 26, 2018

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

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Topics:media relationspublic relationscrisis communicationsstorytellingB2C

by Hollie Geitner, on Jul. 12, 2018

Facebook Live, IGTV, Twitter chats, LinkedIn groups … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if you have …

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Topics:social mediapublic relationsB2Bmedia trainingB2Cmeasurement

by Intern, on May. 24, 2018

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to follow that advice. But …

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Topics:public relationsB2Binternal communicationsbloggingstorytellinginternsB2Cwritingdigital strategy

by Louis Spanos, on Feb. 14, 2018

If you’re in the communications field in any way, shape or form, you’ve probably heard about the big change to Facebook’s algorithm. Mark Zuckerberg is hoping these adjustments to the algorithm …

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Topics:social mediaB2Bfacebookcontent creationalgorithm changeB2C

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