by Paul Furiga, on Feb. 1, 2021
A version of this post previously appeared on the Public Relations Professionals of India blog. In the United States and increasingly around the world, the most commonly accepted definition of …
Read Storyby Dan Stefano, on May. 5, 2020
You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …
Read Storyby WordWrite Staff, on Dec. 22, 2018
The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …
Read Storyby Paul Furiga, on Apr. 4, 2018
Why are so many organizations creating brand journalism platforms in the 21st century? The most important reason is this: Great journalism is, at its heart, great storytelling. So successful “brand journalism,” …
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