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    STORYTELLERS BLOG

by Paul Furiga, on Feb 1, 2021

A version of this post previously appeared on the Public Relations Professionals of India blog. In the United States and increasingly around the world, the most commonly accepted definition of …

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Topics:brand journalismwritingPESOowned content

by Dan Stefano, on May 5, 2020

You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …

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Topics:brand journalismcommunications strategycoronaviruscovid-19grammarpunctuation

by WordWrite Staff, on Dec 22, 2018

The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …

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Topics:media relationsinbound marketingsocial mediaWordWrite Communicationscrisis communicationsawardsstrategymedia coaching and trainingcontent marketingnon-profitbrand journalismpartnershipcontentinboundPittsburghholidaysnew year2018year in reviewinfographic

by Paul Furiga, on Apr 4, 2018

Why are so many organizations creating brand journalism platforms in the 21st century? The most important reason is this: Great journalism is, at its heart, great storytelling. So successful “brand journalism,” …

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Topics:storytellingcontent creationstrategic communicationsbrand journalismcontent

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