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by Paul Furiga, on Sep 1, 2021

Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with a storytelling extravaganza. That’s only fitting, because Southwest Airlines has proved the power of what I …

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Topics:storytellingstrategic communicationsbusiness storyCapital S Story

by Paul Furiga, on Jan 15, 2021

Get ready to hear a lot about the fabled “First 100 days” for about the next, oh, 100 days or so. So it goes any time a new president comes …

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Topics:thought leadershipbusiness storyCapital S Story

by Paul Furiga, on Aug 30, 2019

Welcome to the new WordWrite website. As a team of fluent storytellers, one of the things we’ve learned over the last two decades is that great stories evolve over time …

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Topics:storystorytellingagency newsbusiness story

by WordWrite Staff, on Jul 11, 2019

From Grey Street to Somewhere Over the Rainbow: Adding color, clarity and purpose to your communications I’m a '90s girl. I came of age when grunge was in, and the …

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Topics:business storyauthentic storycommunications strategy

by WordWrite Staff, on Jun 27, 2019

In a recent blog post, we touched on how customers choose a brand based on what it represents or how it makes them feel. This is worth a deeper discussion, …

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Topics:business storyauthentic storyemotional intelligenceintegrated marketing campaign

by Dan Stefano, on Jun 13, 2019

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least. “All the world’s a …

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Topics:storytellingbusiness storyauthentic story

by Paul Furiga, on Jul 21, 2015

Storytelling, the most successful approach to moving hearts and minds in human history, is perfectly designed for 21st century success in communications and marketing. Why? because our 21st century world …

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Topics:public relationsstrategybusiness storysynaptic storytelling

by Paul Furiga, on Apr 30, 2013

Around the world, airlines will soon begin flying Boeing 787 Dreamliners after months of engineering work to figure out why batteries on some of the planes caught fire. As The New York …

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Topics:storypublic relationsstorytellingbusiness storypr strategy

by Paul Furiga, on Jan 14, 2013

When a skeptic tells me that a business-to-business company can’t sell using social media, I flip over to YouTube and demonstrate one of the greatest social media storytelling efforts ever, …

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Topics:storystorytellingbusiness storystorycrafting

by John Durante, on Jul 19, 2012

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new” attempts at pressing their …

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Topics:storystorytellingbusiness storyauthentic story

by John Durante, on Sep 8, 2009

This blog is usually filled with discussions and perspectives on the importance and technique of telling meaty stories with context, enlightenment for audiences and above all else, authenticity. At WordWrite, we believe …

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Topics:storystorytellingbusiness storyauthentic story

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