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Professional Storytelling and Strategic Communication Perspective Blogs : Capital S Story

The 3 Elements to Great Business Storytelling

 

The best things come in threes — flavors in Neapolitan ice cream, laws of thermodynamics,...

Three things your parents taught you about storytelling

 

A version of this blog post appeared previously on the Forbes Agency Council blog.

As a...

Why 'S' For Story Should Come Before 'B' For Brand In The Marketing Alphabet

 

A version of this blog post appeared previously on the Forbes Agency Council blog.

Over the last...

The corporate giant whose LUV for storytelling proves its power

 

Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with...

The best way to reach journalists is the most obvious: Start with a good story

The principle of Occam’s razor suggests the simplest solution is almost always the best.

Against...

AI knows best: Storytelling works

 

To the sometimes frightening list of things that machines may do better than humans, university...

Harnessing the power of authentic stories in a fact-disputed world

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of...

Four characteristics of successful leadership during a crisis

"Before you are a leader, success is all about growing yourself. When you become a leader, success...

An Authentic Story: John Lewis and ‘Good Trouble’

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against...