by Erin Hogan, on Aug. 17, 2020
There is a lot of digital clutter out there these days. I don’t know about you, but I’m growing tired of the countless webinars promising “the secret to X,” only …
Read Storyby Hollie Geitner, on Oct. 16, 2019
Credit: Ellen DeGeneres A football game made headlines recently. Well, yes, it’s football season, so what’s the big deal, you ask? This wasn’t just any football game. It was a …
Read Storyby Dan Stefano, on Oct. 9, 2019
It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute once shared. It’s a key to relationships, both personal and in business. It …
Read Storyby Paul Furiga, on Sep. 18, 2019
Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …
Read Storyby Keira Koscumb, on Aug. 29, 2019
The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …
Read Storyby Dan Stefano, on Jul. 9, 2019
Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are …
Read Storyby Hollie Geitner, on Mar. 28, 2019
Not everyone cares. I know, that sounds pretty harsh. But, recognizing this reality may be the key to a successful communications program. As a young PR professional, this was a …
Read Storyby Intern, on Dec. 14, 2017
Last month, I had the opportunity to attend the IABC Heritage Region Student Conference. The speakers covered a variety of topics to help me understand why I've made certain decisions …
Read Storyby Robin Rectenwald, on Mar. 2, 2017
More than 32.9 million viewers tuned in to ABC on February 26 to watch the 89th Annual Academy Awards, a show immediately followed by a 24-hour news cycle covering the …
Read Storyby Paul Furiga, on Nov. 4, 2016
While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and the lessons) are …
Read Storyby Paul Furiga, on Jul. 24, 2015
This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …
Read Storyby Paul Furiga, on Jul. 14, 2015
If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story. Great storytelling melts divisions, forges alliances and mobilizes us to act …
Read Storyby Paul Furiga, on May. 27, 2015
Ask a successful agent for the three most important words in real estate, and you'll get the answer: "location, location and location." Ask a successful communicator for the three most …
Read Storyby Intern, on Jun. 23, 2014
As communicators, we’re always looking for new ways to improve the way we write, speak and, well, communicate. Maybe we follow writing blogs to find tips or even watch YouTube videos on …
Read Storyby Hollie Geitner, on Feb. 18, 2013
I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something looking to find love, you will most certainly catch me watching …
Read Story
