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by Erin Hogan, on Aug. 17, 2020

There is a lot of digital clutter out there these days. I don’t know about you, but I’m growing tired of the countless webinars promising “the secret to X,” only …

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Topics:thought leadershipcommunication lessonsowned contentCapital S Story

by Hollie Geitner, on Oct. 16, 2019

Credit: Ellen DeGeneres A football game made headlines recently. Well, yes, it’s football season, so what’s the big deal, you ask? This wasn’t just any football game. It was a …

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Topics:communication lessonsmessaginginclusionbiasdiversity

by Dan Stefano, on Oct. 9, 2019

It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute once shared. It’s a key to relationships, both personal and in business. It …

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Topics:communitycommunication lessonsstorycraftingtrustmessaging

by Paul Furiga, on Sep. 18, 2019

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

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Topics:storystorytellingmarketingcommunication lessonssynaptic storytelling

by Keira Koscumb, on Aug. 29, 2019

The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …

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Topics:marketingcommunication lessonsbig ideasinnovation

by Dan Stefano, on Jul. 9, 2019

Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are …

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Topics:storytellingcommunication lessonslee lacoccaauto industryFordcar salesman

by Hollie Geitner, on Mar. 28, 2019

Not everyone cares. I know, that sounds pretty harsh. But, recognizing this reality may be the key to a successful communications program. As a young PR professional, this was a …

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Topics:public relationsPESOcommunication lessonsmessage pyramidkey message plan

by Intern, on Dec. 14, 2017

Last month, I had the opportunity to attend the IABC Heritage Region Student Conference. The speakers covered a variety of topics to help me understand why I've made certain decisions …

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Topics:internscommunication lessonspublic relations internshipmarketing lessons

by Robin Rectenwald, on Mar. 2, 2017

More than 32.9 million viewers tuned in to ABC on February 26 to watch the 89th Annual Academy Awards, a show immediately followed by a 24-hour news cycle covering the …

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Topics:public relationscommunication lessonsacademy awards

by Paul Furiga, on Nov. 4, 2016

While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and the lessons) are …

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Topics:public relationsstorytellingtraditional PRcommunication lessons

by Paul Furiga, on Jul. 24, 2015

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing lessons

by Paul Furiga, on Jul. 14, 2015

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story. Great storytelling melts divisions, forges alliances and mobilizes us to act …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing strategy

by Paul Furiga, on May. 27, 2015

Ask a successful agent for the three most important words in real estate, and you'll get the answer: "location, location and location." Ask a successful communicator for the three most …

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Topics:storypublic relationsstorytellingstrategic communicationscommunication lessons

by Intern, on Jun. 23, 2014

As communicators, we’re always looking for new ways to improve the way we write, speak and, well, communicate. Maybe we follow writing blogs to find tips or even watch YouTube videos on …

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Topics:communication lessons

by Hollie Geitner, on Feb. 18, 2013

I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something looking to find love, you will most certainly catch me watching …

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Topics:public relationscommunication lessonspr strategy

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