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    STORYTELLERS BLOG

by Erin Hogan, on Jun. 16, 2020

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Robin Rectenwald, on May. 28, 2020

Most crises are predictable. While no one could have predicted the exact timing or severity of COVID-19, even a global pandemic had been predicted by experts for some time. As …

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Topics:crisis communicationsmessage pyramidcommunications strategycrisis planningmessaging

by Dan Stefano, on May. 5, 2020

You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …

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Topics:brand journalismcommunications strategycoronaviruscovid-19grammarpunctuation

by Erin Hogan, on Apr. 20, 2020

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Paul Furiga, on Apr. 10, 2020

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present. Recovery from the …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 30, 2020

In our last blog post, we discussed the three phases to responding in a crisis: stop the bleeding, win hearts and minds and restore reputation. For many companies, the first …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 18, 2020

In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen a variety of emails and social media posts giving company updates on …

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Topics:crisis communicationscommunications strategycrisis planningcoronaviruscovid-19

by Dan Stefano, on Mar. 12, 2020

From political campaigns to coronavirus, simultaneous with news stories breaking down stump speeches, debates and briefings we see fact-checking articles in a greater number than ever before. It’s a sign …

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Topics:authenticityauthentic storycommunications strategyfact checkinghonest communication

by Hollie Geitner, on Aug. 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

by Jeremy Church, on Aug. 14, 2019

My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I …

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Topics:consultingcommunications strategyadding valuebig ideas

by Hollie Geitner, on Jul. 11, 2019

From Grey Street to Somewhere Over the Rainbow: Adding color, clarity and purpose to your communications I’m a '90s girl. I came of age when grunge was in, and the …

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Topics:business storyauthentic storycommunications strategy

by Dan Stefano, on Oct. 15, 2018

The seatbelt sign is off. Your tray table is down. You’re settled in for a two-hour flight to Chicago. What’re you going to do once you land? You can pay …

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Topics:communications strategyprint communicationsin-flight magazine

by Hollie Geitner, on Mar. 21, 2018

HubSpot’s 2018 State of Inbound report found that 63% of companies view generating traffic and leads as their biggest marketing challenge. Many of our clients and those we talk to regularly have …

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Topics:center of influencecommunications strategypr strategy

by Hollie Geitner, on May. 5, 2017

“Laugh and the world laughs with you, cry and you're probably watching the wrong channel.” ― Groucho Marx A good laugh is cathartic. I find I’m in a much better …

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Topics:public relationsstrategic communicationscommunications strategy

by Jeremy Church, on Apr. 13, 2017

In any given year, our WordWrite team handles more than a dozen crises. Most never see the light of day. A few are the kind that dominate the headlines. This …

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Topics:crisis communicationsclient servicecommunications strategycrisis planning

by Paul Furiga, on Aug. 3, 2015

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators. The bad news: In …

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Topics:social mediastorystorytellingauthentic storycommunications strategy

by Hollie Geitner, on Feb. 20, 2015

Instagram, selfie contests, Twitter chats, Reddit interviews, Google Hangouts … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if …

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Topics:public relationsresultsstrategycommunications strategymarketing strategy

by Jeremy Church, on Jun. 24, 2013

A new Booz & Company survey of 550 CEOs and 325 C-Suite executives reveals that business leaders do not believe in their current approach and don’t think their employees or customers understand …

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Topics:public relationsstrategic communicationscommunications strategycorporate communications

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