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    STORYTELLERS BLOG

by Robin Rectenwald, on Aug. 8, 2019

We’re living in a content-driven world these days, and there are so many ways to share content. For example, say you’ve been asked to speak at an event or on …

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Topics:content marketingcontent creationcontentowned content

by Hollie Geitner, on Dec. 22, 2018

The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …

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Topics:media relationsinbound marketingsocial mediaWordWrite Communicationscrisis communicationsawardsstrategymedia coaching and trainingcontent marketingnon-profitbrand journalismpartnershipcontentinboundPittsburghholidaysnew year2018year in reviewinfographic

by Dan Stefano, on Aug. 24, 2018

Pivot to video. Those three words have led to hand-wringing and anxiety among communications professionals accustomed to the written word. But, as the digital age barrels onward, video will increasingly …

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Topics:visual contentstrategycontent marketingvideocontent creationwritingcontent

by Paul Furiga, on Apr. 4, 2018

Why are so many organizations creating brand journalism platforms in the 21st century? The most important reason is this: Great journalism is, at its heart, great storytelling. So successful “brand journalism,” …

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Topics:storytellingcontent creationstrategic communicationsbrand journalismcontent

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