by Robin Rectenwald, on Aug. 8, 2019
We’re living in a content-driven world these days, and there are so many ways to share content. For example, say you’ve been asked to speak at an event or on …
Read Storyby Dan Stefano, on Aug. 24, 2018
Pivot to video. Those three words have led to hand-wringing and anxiety among communications professionals accustomed to the written word. But, as the digital age barrels onward, video will increasingly …
Read Storyby Intern, on Aug. 9, 2018
As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re …
Read Storyby Paul Furiga, on Apr. 4, 2018
Why are so many organizations creating brand journalism platforms in the 21st century? The most important reason is this: Great journalism is, at its heart, great storytelling. So successful “brand journalism,” …
Read Storyby Louis Spanos, on Feb. 14, 2018
If you’re in the communications field in any way, shape or form, you’ve probably heard about the big change to Facebook’s algorithm. Mark Zuckerberg is hoping these adjustments to the algorithm …
Read Storyby Noah Fleming, on Jan. 9, 2018
Facebook had an interesting year in 2017, from hitting 2 billion monthly users to having to testify at congressional hearings to explain how Russia was able to purchase Facebook ads …
Read Storyby Jeremy Church, on Oct. 23, 2017
The pioneering CBS newsmagazine “60 Minutes” might no longer be appointment viewing like it was during its first 25 years, when at least 20 million people tuned in each week …
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