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    STORYTELLERS BLOG

by Robin Rectenwald, on Aug. 8, 2019

We’re living in a content-driven world these days, and there are so many ways to share content. For example, say you’ve been asked to speak at an event or on …

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Topics:content marketingcontent creationcontentowned content

by Dan Stefano, on Aug. 24, 2018

Pivot to video. Those three words have led to hand-wringing and anxiety among communications professionals accustomed to the written word. But, as the digital age barrels onward, video will increasingly …

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Topics:visual contentstrategycontent marketingvideocontent creationwritingcontent

by Intern, on Aug. 9, 2018

As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re …

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Topics:social mediacontent marketingvideocontent creationdigital marketing

by Paul Furiga, on Apr. 4, 2018

Why are so many organizations creating brand journalism platforms in the 21st century? The most important reason is this: Great journalism is, at its heart, great storytelling. So successful “brand journalism,” …

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Topics:storytellingcontent creationstrategic communicationsbrand journalismcontent

by Louis Spanos, on Feb. 14, 2018

If you’re in the communications field in any way, shape or form, you’ve probably heard about the big change to Facebook’s algorithm. Mark Zuckerberg is hoping these adjustments to the algorithm …

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Topics:social mediaB2Bfacebookcontent creationalgorithm changeB2C

by Noah Fleming, on Jan. 9, 2018

Facebook had an interesting year in 2017, from hitting 2 billion monthly users to having to testify at congressional hearings to explain how Russia was able to purchase Facebook ads …

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Topics:facebookcontent creation

by Jeremy Church, on Oct. 23, 2017

The pioneering CBS newsmagazine “60 Minutes” might no longer be appointment viewing like it was during its first 25 years, when at least 20 million people tuned in each week …

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Topics:client servicecontent creationstrategic communicationsconsulting

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