by Erin Hogan, on Jun. 16, 2020
This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …
Read Storyby Dan Stefano, on May. 5, 2020
You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …
Read Storyby Logan Armstrong, on Apr. 29, 2020
Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …
Read Storyby Erin Hogan, on Apr. 20, 2020
I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …
Read Storyby Paul Furiga, on Apr. 10, 2020
It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present. Recovery from the …
Read Storyby Robin Rectenwald, on Mar. 30, 2020
In our last blog post, we discussed the three phases to responding in a crisis: stop the bleeding, win hearts and minds and restore reputation. For many companies, the first …
Read Storyby Robin Rectenwald, on Mar. 18, 2020
In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen a variety of emails and social media posts giving company updates on …
Read Storyby Jeremy Church, on Mar. 3, 2020
Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …
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