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by Erin Hogan, on Jun. 16, 2020

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Dan Stefano, on May. 5, 2020

You would’ve thought someone had invented a proven vaccine for COVID-19. But no. The only reason that, on one of those so-alike-that-they’re-all-blending-together afternoons, I pumped my fist and mildly shouted …

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Topics:brand journalismcommunications strategycoronaviruscovid-19grammarpunctuation

by Logan Armstrong, on Apr. 29, 2020

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …

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Topics:crisis communicationsdigital marketingdigital strategydigital advertisingcoronaviruscovid-19

by Erin Hogan, on Apr. 20, 2020

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Paul Furiga, on Apr. 10, 2020

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present. Recovery from the …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 30, 2020

In our last blog post, we discussed the three phases to responding in a crisis: stop the bleeding, win hearts and minds and restore reputation. For many companies, the first …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 18, 2020

In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen a variety of emails and social media posts giving company updates on …

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Topics:crisis communicationscommunications strategycrisis planningcoronaviruscovid-19

by Jeremy Church, on Mar. 3, 2020

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

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Topics:crisis communicationsauthenticityauthentic storycrisis planningcoronavirus

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