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    STORYTELLERS BLOG

by Jeremy Church, on Sep. 14, 2020

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch Effective leadership is under a microscope, …

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Topics:crisis communicationsthought leadershipauthenticityCapital S Story

by Robin Rectenwald, on Sep. 8, 2020

Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …

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Topics:public relationscrisis communicationsmedia communicationscrisis planning

by Jeremy Church, on Jul. 28, 2020

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra …

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Topics:crisis communicationscrisis planningcovid-19

by Erin Hogan, on Jun. 16, 2020

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Jeremy Church, on Jun. 5, 2020

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos …

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Topics:crisis communicationsauthentic storycovid-19

by Robin Rectenwald, on May. 28, 2020

Most crises are predictable. While no one could have predicted the exact timing or severity of COVID-19, even a global pandemic had been predicted by experts for some time. As …

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Topics:crisis communicationsmessage pyramidcommunications strategycrisis planningmessaging

by Logan Armstrong, on Apr. 29, 2020

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …

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Topics:crisis communicationsdigital marketingdigital strategydigital advertisingcoronaviruscovid-19

by Erin Hogan, on Apr. 20, 2020

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Paul Furiga, on Apr. 10, 2020

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present. Recovery from the …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 30, 2020

In our last blog post, we discussed the three phases to responding in a crisis: stop the bleeding, win hearts and minds and restore reputation. For many companies, the first …

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Topics:crisis communicationscommunications strategycrisis planningpr strategycoronaviruscovid-19brand loyaltyreputation management

by Robin Rectenwald, on Mar. 18, 2020

In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen a variety of emails and social media posts giving company updates on …

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Topics:crisis communicationscommunications strategycrisis planningcoronaviruscovid-19

by Jeremy Church, on Mar. 3, 2020

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of an epidemic (or likely pandemic) like the coronavirus, this …

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Topics:crisis communicationsauthenticityauthentic storycrisis planningcoronavirus

by Jeremy Church, on Nov. 1, 2019

A World Series victory would have come at the perfect time for the Houston Astros. The Washington Nationals instead played the role of spoiler in more ways than one. A …

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Topics:public relationscrisis communicationshouston astrosworld series

by Erin Hogan, on Sep. 25, 2019

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …

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Topics:public relationscrisis communicationsmarketingfear based marketingPSA

by Paul Furiga, on Jul. 24, 2019

Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to …

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Topics:storycrisis communicationsstorytelling

by Hollie Geitner, on May. 22, 2019

Print newsrooms are shrinking. Just last month, the Cleveland Plain Dealer laid off a third of its unionized news staff. According to Pew Research, from 2008 to 2017, newsroom employment in the US …

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Topics:crisis communicationsmedia coaching and trainingkey message planmedia communications

by Hollie Geitner, on Dec. 22, 2018

The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …

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Topics:media relationsinbound marketingsocial mediaWordWrite Communicationscrisis communicationsawardsstrategymedia coaching and trainingcontent marketingnon-profitbrand journalismpartnershipcontentinboundPittsburghholidaysnew year2018year in reviewinfographic

by Jeremy Church, on Aug. 2, 2018

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

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Topics:WordWrite Communicationspublic relationsB2Bcrisis communicationsinternal communicationsstrategic communicationsB2Cpartnership

by Jeremy Church, on Jul. 26, 2018

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

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Topics:media relationspublic relationscrisis communicationsstorytellingB2C

by Paul Furiga, on Jun. 7, 2018

One of the most popular sitcoms in the 1990s, “Roseanne” was also one of several beloved shows to return to our television screens this fall after a long hiatus. ABC …

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Topics:social mediacrisis communicationsroseanne barr

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