by Logan Armstrong, on Apr. 29, 2020
Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …
Read Storyby Logan Armstrong, on Feb. 26, 2020
The lines between earned and paid media have begun to look like the world around me before I put my contacts in every morning – seriously blurred. The most recent …
Read Storyby Logan Armstrong, on Nov. 15, 2019
Advertising is one of the most powerful and widespread tools a brand can leverage — total U.S ad spend reached a staggering $151 billion in 2018, and it’s only going …
Read Storyby Corinne Hebestreit, on Oct. 2, 2019
Short-form video is certainly rising in popularity, and with a new app sweeping up the young-adult market, businesses and brands are jumping on board. While you’ve most likely heard of …
Read Storyby Noah Fleming, on Sep. 12, 2019
The future of marketing lies in experiences. According to the American Marketing Association, 80% of consumers said that their experience with a brand was as important as the products or …
Read Storyby Noah Fleming, on Jul. 17, 2019
The idea of creating a monthly, quarterly, or annual report can be a stressful time for digital marketers, especially with paid digital advertising, since a chunk of your company’s or …
Read Storyby Keira Koscumb, on May. 29, 2019
Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is …
Read Storyby Erin Hogan, on May. 16, 2019
As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we …
Read Storyby Noah Fleming, on Jan. 15, 2019
You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the …
Read Storyby John Durante, on Oct. 2, 2018
Prominent social media corporate executives recently appeared before Congress to once again answer questions about their platforms’ content and editorial oversight. Congressional inquiries typically are as much about political theater …
Read Storyby Intern, on Aug. 9, 2018
As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re …
Read Storyby Hollie Geitner, on Jan. 17, 2014
Many companies tout their integrity and trustworthiness as a reason for why we should do business with them. It makes sense, right? When two companies do or sell the same …
Read Storyby John Durante, on May. 5, 2012
Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of the day” is followed and understood. Having made strong impact as real-time, populist, …
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