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    STORYTELLERS BLOG

by Logan Armstrong, on Apr. 29, 2020

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …

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Topics:crisis communicationsdigital marketingdigital strategydigital advertisingcoronaviruscovid-19

by Logan Armstrong, on Feb. 26, 2020

The lines between earned and paid media have begun to look like the world around me before I put my contacts in every morning – seriously blurred. The most recent …

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Topics:google advertisingdigital marketingdigital strategydigital advertisingppc adsserp

by Logan Armstrong, on Nov. 15, 2019

Advertising is one of the most powerful and widespread tools a brand can leverage — total U.S ad spend reached a staggering $151 billion in 2018, and it’s only going …

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Topics:digital marketingmarketing strategyspotify adsaudio marketingsocial media advertising

by Corinne Hebestreit, on Oct. 2, 2019

Short-form video is certainly rising in popularity, and with a new app sweeping up the young-adult market, businesses and brands are jumping on board. While you’ve most likely heard of …

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Topics:storyvideodigital marketingdigital marketing campaignTikTok

by Noah Fleming, on Sep. 12, 2019

The future of marketing lies in experiences. According to the American Marketing Association, 80% of consumers said that their experience with a brand was as important as the products or …

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Topics:digital marketingdigital strategydigital advertisingmobile gaminggaming industryvideo game industry

by Noah Fleming, on Jul. 17, 2019

The idea of creating a monthly, quarterly, or annual report can be a stressful time for digital marketers, especially with paid digital advertising, since a chunk of your company’s or …

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Topics:digital marketingdigital advertisingdigital reporting

by Keira Koscumb, on May. 29, 2019

Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is …

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Topics:digital marketingdigital strategybrand personality

by Erin Hogan, on May. 16, 2019

As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we …

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Topics:digital marketingdigital strategybuyer personadata mining

by Noah Fleming, on Jan. 15, 2019

You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the …

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Topics:google advertisingdigital marketingdigital strategydigital reporting

by John Durante, on Oct. 2, 2018

Prominent social media corporate executives recently appeared before Congress to once again answer questions about their platforms’ content and editorial oversight. Congressional inquiries typically are as much about political theater …

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Topics:social mediaLinkedInfacebookinstagramTwitterdigital marketing

by Intern, on Aug. 9, 2018

As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re …

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Topics:social mediacontent marketingvideocontent creationdigital marketing

by Hollie Geitner, on Jan. 17, 2014

Many companies tout their integrity and trustworthiness as a reason for why we should do business with them. It makes sense, right? When two companies do or sell the same …

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Topics:inbound marketinginbounddigital marketingdigital strategy

by John Durante, on May. 5, 2012

Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of the day” is followed and understood. Having made strong impact as real-time, populist, …

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Topics:social mediastoryLinkedInfacebookTwitterdigital marketingsocial media strategy

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