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by WordWrite Staff, on Apr 29, 2020

Over the past month, we’ve all received the dozens of emails coming from every company we’ve ever brushed hands with about all the things they’re doing during the COVID-19 crisis …

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Topics:crisis communicationsdigital marketingdigital strategydigital advertisingcoronaviruscovid-19

by WordWrite Staff, on Feb 26, 2020

The lines between earned and paid media have begun to look like the world around me before I put my contacts in every morning – seriously blurred. The most recent …

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Topics:google advertisingdigital marketingdigital strategydigital advertisingppc adsserp

by WordWrite Staff, on Sep 12, 2019

The future of marketing lies in experiences. According to the American Marketing Association, 80% of consumers said that their experience with a brand was as important as the products or …

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Topics:digital marketingdigital strategydigital advertisingmobile gaminggaming industryvideo game industry

by Keira Koscumb, on May 29, 2019

Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is …

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Topics:digital marketingdigital strategybrand personality

by Erin Hogan, on May 16, 2019

As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we …

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Topics:digital marketingdigital strategybuyer personadata mining

by WordWrite Staff, on Jan 15, 2019

You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the …

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Topics:google advertisingdigital marketingdigital strategydigital reporting

by Intern, on May 24, 2018

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to follow that advice. But …

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Topics:public relationsB2Binternal communicationsbloggingstorytellinginternsB2Cwritingdigital strategy

by WordWrite Staff, on Jan 17, 2014

Many companies tout their integrity and trustworthiness as a reason for why we should do business with them. It makes sense, right? When two companies do or sell the same …

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Topics:inbound marketinginbounddigital marketingdigital strategy

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