by Keira Koscumb, on Jun. 25, 2020
Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …
Read Storyby Keira Koscumb, on Nov. 22, 2019
Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …
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