book case

    STORYTELLERS BLOG

by Hollie Geitner, on Oct. 8, 2018

Trustworthiness. Is this something you can really rate and measure? According to Facebook, yes. The Washington Post recently reported on the social giant’s new rating system, designed to predict user’s trustworthiness on …

Read Story
Topics:internal communicationsmedia trainingfacebookstrategic communicationsauthenticity

by John Durante, on Oct. 2, 2018

Prominent social media corporate executives recently appeared before Congress to once again answer questions about their platforms’ content and editorial oversight. Congressional inquiries typically are as much about political theater …

Read Story
Topics:social mediaLinkedInfacebookinstagramTwitterdigital marketing

by Louis Spanos, on May. 11, 2018

Social media has been a hectic landscape as of late. In the wake of the Cambridge Analytica privacy scandal, all organizations that deal with sensitive user data have been much …

Read Story
Topics:social mediaLinkedInfacebookinstagramTwittercybersecuritydata

by Louis Spanos, on Feb. 14, 2018

If you’re in the communications field in any way, shape or form, you’ve probably heard about the big change to Facebook’s algorithm. Mark Zuckerberg is hoping these adjustments to the algorithm …

Read Story
Topics:social mediaB2Bfacebookcontent creationalgorithm changeB2C

by Noah Fleming, on Jan. 9, 2018

Facebook had an interesting year in 2017, from hitting 2 billion monthly users to having to testify at congressional hearings to explain how Russia was able to purchase Facebook ads …

Read Story
Topics:facebookcontent creation

by Louis Spanos, on Sep. 15, 2017

A Smart Start for your B2B’s Social Presence Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see …

Read Story
Topics:media relationssocial mediapublic relationsB2BLinkedInfacebookinstagramTwitter

by Noah Fleming, on Aug. 25, 2017

Facebook’s Q2 earnings report indicates video is one of the mediums it is looking to maximize. The social media behemoth is moving rapidly down a path toward stealing major revenue …

Read Story
Topics:social mediafacebook livefacebook

by Emma Walter, on Oct. 24, 2012

Last week, Facebook app developer Napkin Labs released a study that I’m sure had a lot of social media users up in arms. The study showed that on average just 6 percent of fans engage with …

Read Story
Topics:social mediaLinkedInfacebookTwittersuperfans

by John Durante, on May. 5, 2012

Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of the day” is followed and understood. Having made strong impact as real-time, populist, …

Read Story
Topics:social mediastoryLinkedInfacebookTwitterdigital marketingsocial media strategy

Search Our Blog

    Subscribe to Email Updates

    More...