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    STORYTELLERS BLOG

by Logan Armstrong, on Nov 10, 2020

Since 2012, HubSpot’s INBOUND Conference has attracted big-name speakers, such as Michelle Obama, Gary Vaynerchuk, Issa Rae and countless others. Last year’s event was the largest ever, bringing over 26,000 …

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Topics:inbound marketinghubspotcovid-19inbound 2020

by WordWrite Staff, on Dec 22, 2018

The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …

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Topics:media relationsinbound marketingsocial mediaWordWrite Communicationscrisis communicationsawardsstrategymedia coaching and trainingcontent marketingnon-profitbrand journalismpartnershipcontentinboundPittsburghholidaysnew year2018year in reviewinfographic

by WordWrite Staff, on Sep 18, 2018

I recently had the opportunity to attend HubSpot’s INBOUND marketing conference in Boston. For those of you who are unfamiliar, it is a week-long conference filled with sessions, keynote speakers, networking and …

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Topics:inbound marketinghubspotinbound

by Jeremy Church, on Aug 11, 2016

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients. If you need a label for …

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Topics:inbound marketingsocial mediastoryPESOreturn on investmentROI

by Intern, on May 26, 2015

I was recently hired at WordWrite Communications as the new summer intern. On my first day, I began to take HubSpot’s inbound marketing certification courses and the subsequent test. For those of …

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Topics:inbound marketinghubspotinbound

by WordWrite Staff, on Apr 24, 2015

I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales …

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Topics:inbound marketingsocial media

by Paul Furiga, on Mar 26, 2015

Now that LinkedIn endorsements have been around for a while, people have had the chance to get used to them and accept them as a part of their LinkedIn experience, …

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Topics:inbound marketingsocial mediaLinkedIn

by Paul Furiga, on Sep 17, 2014

Malcolm Gladwell -- frizzy haired, bespectacled and cerebral -- has become the thought-provoking chronicler and prognosticator of our crazed global society of the 21st century. Through his books (Blink, The …

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Topics:inbound marketingstoryinbound

by Paul Furiga, on Sep 16, 2014

In one of the most viewed TED talks of all time, author Simon Sinek answered the question, "Why start with why." The man who has best articulated the 21st-century imperative for leaders to paint …

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Topics:inbound marketingstoryinbound

by WordWrite Staff, on Jul 24, 2014

Before we begin, I want to offer a disclaimer: This is not an article on how to be a “social media guru,” a “social media ninja,” or any other over-the-top title that …

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Topics:inbound marketingsocial mediapublic relations

by Paul Furiga, on May 14, 2014

Marketers are supposed to be hip — trendsetters, the first to buy the new gadget, to try the latest thing, the pop culture savants who drive everybody else to consume …

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Topics:inbound marketingsocial mediaintegrated marketing campaign

by WordWrite Staff, on Jan 17, 2014

Many companies tout their integrity and trustworthiness as a reason for why we should do business with them. It makes sense, right? When two companies do or sell the same …

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Topics:inbound marketinginbounddigital marketingdigital strategy

by WordWrite Staff, on Jul 19, 2013

If you are considering a marketing and advertising plan for your B2B company, forget everything you think you may need—a glossy brochure, a four-color ad in the paper and trinkets …

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Topics:inbound marketinginbound

by WordWrite Staff, on Apr 8, 2013

While reading through some of my favorite tech websites, blogs and magazines, I came across an article headline on Wired that left me outraged, “How to Buy Friends and Influence People on …

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Topics:inbound marketingsocial mediapublic relations

by Paul Furiga, on Mar 18, 2013

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - Legendary department store magnate John Wanamaker For most of the last 125 …

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Topics:inbound marketingstorytelling

by Paul Furiga, on Mar 13, 2013

In my last blog, I leapt right off the deep end to argue that storytelling and context trump math and algorithms for Internet success, despite all the hype about artificial intelligence …

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Topics:inbound marketingstory

by WordWrite Staff, on Feb 11, 2013

Whether you’re a tech giant and every prospect you approach knows who you are or you provide a specific technology product to a niche market, inbound marketing can help connect …

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Topics:inbound marketing

by Paul Furiga, on Nov 24, 2009

The continuing explosion of content creation tools in cyberspace has me feeling both nostalgic and prophetic these days. It's an odd combination, I grant you, but hear me out. I …

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Topics:inbound marketing

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