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    STORYTELLERS BLOG

by Robin Rectenwald, on Jun. 27, 2019

In a recent blog post, we touched on how customers choose a brand based on what it represents or how it makes them feel. This is worth a deeper discussion, …

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Topics:business storyauthentic storyemotional intelligenceintegrated marketing campaign

by Paul Furiga, on May. 14, 2014

Marketers are supposed to be hip — trendsetters, the first to buy the new gadget, to try the latest thing, the pop culture savants who drive everybody else to consume …

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Topics:inbound marketingsocial mediaintegrated marketing campaign

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