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by Hollie Geitner, on Oct. 8, 2018

Trustworthiness. Is this something you can really rate and measure? According to Facebook, yes. The Washington Post recently reported on the social giant’s new rating system, designed to predict user’s trustworthiness on …

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Topics:internal communicationsmedia trainingfacebookstrategic communicationsauthenticity

by Jeremy Church, on Aug. 2, 2018

In an era filled with cries of “fake news,” it’s more important than ever to cut through the noise and clutter and discover what’s real. We pride ourselves on telling …

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Topics:WordWrite Communicationspublic relationsB2Bcrisis communicationsinternal communicationsstrategic communicationsB2Cpartnership

by Intern, on Jun. 22, 2018

Having the opportunity to travel the world as a college student is a truly remarkable experience. I recently had the good fortune to travel throughout central and northern Italy as …

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Topics:media relationsWordWrite Communicationspublic relationsinternal communicationsinternstraditional PRItaly

by Intern, on May. 24, 2018

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to follow that advice. But …

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Topics:public relationsB2Binternal communicationsbloggingstorytellinginternsB2Cwritingdigital strategy

by Kip Soteres, on Aug. 8, 2016

There is an old story about the building of a cathedral. The patron who has largely funded construction has asked for a tour of the building site, and the architect …

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Topics:internal communications

by Hollie Geitner, on Jul. 1, 2014

I came across an Edelman piece on LinkedIn about the future of employee engagement and found it fascinating. Having spent a good bit of my career in a corporate setting, …

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Topics:internal communicationshuman resourcescorporate communications

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