by Erin Hogan, on Feb. 7, 2020
A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright …
Read Storyby Erin Hogan, on Sep. 25, 2019
A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …
Read Storyby Paul Furiga, on Sep. 18, 2019
Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …
Read Storyby Keira Koscumb, on Aug. 29, 2019
The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …
Read Storyby Hollie Geitner, on Jan. 17, 2018
Serious question – did you set a resolution for 2018? Have you been successful so far? Be honest. According to Statistic Brain, 41 percent of Americans usually make a New Year’s resolution and …
Read Storyby Erin Hogan, on Dec. 13, 2016
This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by tuning in to our favorite holiday movie: Miracle on 34th Street. For those of you …
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