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    STORYTELLERS BLOG

by Erin Hogan, on Feb. 7, 2020

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright …

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Topics:public relationsmarketing

by Erin Hogan, on Sep. 25, 2019

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with …

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Topics:public relationscrisis communicationsmarketingfear based marketingPSA

by Paul Furiga, on Sep. 18, 2019

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is “storytelling.” And who …

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Topics:storystorytellingmarketingcommunication lessonssynaptic storytelling

by Keira Koscumb, on Aug. 29, 2019

The theory that innovation is necessary to maintain a successful business has evolved into a rule in today’s business climate. Companies are in a rush for the next big idea, …

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Topics:marketingcommunication lessonsbig ideasinnovation

by Hollie Geitner, on Jan. 17, 2018

Serious question – did you set a resolution for 2018? Have you been successful so far? Be honest. According to Statistic Brain, 41 percent of Americans usually make a New Year’s resolution and …

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Topics:public relationsmarketinggoals

by Erin Hogan, on Dec. 13, 2016

This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by tuning in to our favorite holiday movie: Miracle on 34th Street. For those of you …

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Topics:public relationscontent marketingmarketing

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