by Jeremy Church, on Mar. 30, 2021
More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their customers, …
Read Storyby Intern, on Dec. 14, 2017
Last month, I had the opportunity to attend the IABC Heritage Region Student Conference. The speakers covered a variety of topics to help me understand why I've made certain decisions …
Read Storyby Paul Furiga, on Jul. 24, 2015
This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …
Read Storyby Intern, on Jan. 7, 2015
This year, Coca-Cola has been coming up with campaign after campaign to distinguish itself from competitors. Although most sodas may be similar products, Coke has repeatedly given consumers a reason …
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