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    STORYTELLERS BLOG

by Intern, on Dec. 14, 2017

Last month, I had the opportunity to attend the IABC Heritage Region Student Conference. The speakers covered a variety of topics to help me understand why I've made certain decisions …

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Topics:internscommunication lessonspublic relations internshipmarketing lessons

by Paul Furiga, on Jul. 24, 2015

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing lessons

by Intern, on Jan. 7, 2015

This year, Coca-Cola has been coming up with campaign after campaign to distinguish itself from competitors. Although most sodas may be similar products, Coke has repeatedly given consumers a reason …

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Topics:storymarketing lessonscoca-colamarketing campaign

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