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by Paul Furiga, on Sep 1, 2021

A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling. Today, …

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Topics:storytellingcommunications strategymarketing lessonsCapital S Storybrand

by Jeremy Church, on Apr 29, 2021

The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a recent report …

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Topics:media pitchingmarketing lessonsCapital S Storyearned media

by Jeremy Church, on Mar 30, 2021

More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their customers, …

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Topics:ROImarketing lessonsreputation marketing

by Intern, on Dec 14, 2017

Last month, I had the opportunity to attend the IABC Heritage Region Student Conference. The speakers covered a variety of topics to help me understand why I've made certain decisions …

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Topics:internscommunication lessonspublic relations internshipmarketing lessons

by Paul Furiga, on Jul 24, 2015

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing lessons

by Intern, on Jan 7, 2015

This year, Coca-Cola has been coming up with campaign after campaign to distinguish itself from competitors. Although most sodas may be similar products, Coke has repeatedly given consumers a reason …

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Topics:storymarketing lessonscoca-colamarketing campaign

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