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    STORYTELLERS BLOG

by Robin Rectenwald, on Jul. 24, 2020

Your business space is more competitive than ever. You work hard to gain an edge and that’s why you’ve invested heavily in marketing and communications. But you also question if …

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Topics:marketing strategychapter seriesmarketing audits

by Keira Koscumb, on Jun. 25, 2020

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Megha Pai, on Dec. 20, 2019

The future is now — 2020 is right around the corner. As we enter a new decade, marketing continues to evolve in fresh and exciting ways. Since these changes are …

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Topics:storytellingmarketing strategy2020Media Association of Pittsburgh

by Keira Koscumb, on Nov. 22, 2019

Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Logan Armstrong, on Nov. 15, 2019

Advertising is one of the most powerful and widespread tools a brand can leverage — total U.S ad spend reached a staggering $151 billion in 2018, and it’s only going …

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Topics:digital marketingmarketing strategyspotify adsaudio marketingsocial media advertising

by Paul Furiga, on Jul. 14, 2015

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story. Great storytelling melts divisions, forges alliances and mobilizes us to act …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing strategy

by Hollie Geitner, on Feb. 20, 2015

Instagram, selfie contests, Twitter chats, Reddit interviews, Google Hangouts … all of these are good and legitimate ways to reach certain audiences — perhaps even your intended audience. Especially if …

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Topics:public relationsresultsstrategycommunications strategymarketing strategy

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