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    STORYTELLERS BLOG

by Robin Rectenwald, on Sep. 8, 2020

Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …

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Topics:public relationscrisis communicationsmedia communicationscrisis planning

by Erin Hogan, on Jun. 16, 2020

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Erin Hogan, on Apr. 20, 2020

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Hollie Geitner, on Aug. 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

by Hollie Geitner, on May. 22, 2019

Print newsrooms are shrinking. Just last month, the Cleveland Plain Dealer laid off a third of its unionized news staff. According to Pew Research, from 2008 to 2017, newsroom employment in the US …

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Topics:crisis communicationsmedia coaching and trainingkey message planmedia communications

by Erin Hogan, on Sep. 12, 2017

Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a …

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Topics:media relationssocial mediapublic relationsnewsjackingmedia communications

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