by Robin Rectenwald, on Sep 8, 2020
Most organizations try to avoid crises. We run toward them. As go-to crisis communications experts, in any given year, we handle at least 12 major crises for businesses in a …
Read Storyby Erin Hogan, on Jun 16, 2020
This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …
Read Storyby Erin Hogan, on Apr 20, 2020
I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …
Read Storyby WordWrite Staff, on Aug 23, 2019
Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …
Read Storyby WordWrite Staff, on May 22, 2019
Print newsrooms are shrinking. Just last month, the Cleveland Plain Dealer laid off a third of its unionized news staff. According to Pew Research, from 2008 to 2017, newsroom employment in the US …
Read Storyby Erin Hogan, on Sep 12, 2017
Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a …
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