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Professional Storytelling and Strategic Communication Perspective Blogs : media relations

Marketing beyond COVID-19: How to get back to regularly scheduled programs

This month, we were supposed to be launching a National Safety Month campaign for a client. We...

How to reach out to media during COVID-19 pandemic

 

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read...

Interview fails: What to learn from 5 bad media moments

For those unacquainted with having a recorder in their face, a reporter rattling off rapid-fire...

Uncovering compelling human interest stories to promote an event

 

Time-honored traditions and events are part of the fabric of our lives. They warm the heart,...

Hey, Just As Long As They Spelled Our Name Right!

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you...

Classic storylines that create success in communications

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly...

Storytelling: Why it matters more than any other marketing approach

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a...

The PR Debate: Old School vs. New School PR

Until social media came along, the public relations field had remained relatively unchanged, save...