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    STORYTELLERS BLOG

by Erin Hogan, on Jun. 16, 2020

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Erin Hogan, on Apr. 20, 2020

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to …

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Topics:media relationscrisis communicationsmedia communicationscommunications strategymedia pitchingpr strategycoronaviruscovid-19

by Dan Stefano, on Jan. 22, 2020

For those unacquainted with having a recorder in their face, a reporter rattling off rapid-fire questions at them, or the lights, cameras and uncomfortable actions of the media directed their …

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Topics:media relationsmedia coaching and trainingmedia traininginterviewing

by Robin Rectenwald, on Jan. 16, 2020

Media interviews aren’t easy. On-camera interviews are even more intimidating. So how do you stop dreading phone calls from the media? Interviewing is like writing. It’s a skill you should …

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Topics:media relationspublic relationsmedia trainingPVTC

by Logan Armstrong, on Sep. 4, 2019

In today’s world, social media serves many purposes — it allows us to connect with new friends, keep in touch with old ones, and maybe check an old flame’s profile …

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Topics:media relationsstorystorytellingpitching

by Hollie Geitner, on Aug. 23, 2019

Despite the focus on digital media today, the traditional press release is still an important part of the public relations tool kit as it was more than a century ago …

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Topics:media relationsstorytellingtraditional PRmedia communicationscommunications strategypress release

by Hollie Geitner, on Dec. 22, 2018

The final days of the year feel like finishing a really great book. You can’t wait to see it all come together, yet you’re a bit sad the story is …

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Topics:media relationsinbound marketingsocial mediaWordWrite Communicationscrisis communicationsawardsstrategymedia coaching and trainingcontent marketingnon-profitbrand journalismpartnershipcontentinboundPittsburghholidaysnew year2018year in reviewinfographic

by Hollie Geitner, on Nov. 29, 2018

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially …

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Topics:media relationspublic relationseventsstrategic communicationscommunityholidaysmedia pitching

by Jeremy Church, on Jul. 26, 2018

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about. Yet when it comes to the idea that there’s no …

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Topics:media relationspublic relationscrisis communicationsstorytellingB2C

by Intern, on Jun. 22, 2018

Having the opportunity to travel the world as a college student is a truly remarkable experience. I recently had the good fortune to travel throughout central and northern Italy as …

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Topics:media relationsWordWrite Communicationspublic relationsinternal communicationsinternstraditional PRItaly

by Hollie Geitner, on Feb. 7, 2018

As communicators, we have a natural tendency to want to control things – a message, a story, an interview, a planned event, etc. We’re also cynical by nature, not because …

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Topics:media relationspublic relationsmedia training

by Robin Rectenwald, on Oct. 11, 2017

WordWrite Communications serves a variety of clients, but we also have a passion for helping local nonprofits tell their great, untold stories. In September, I was asked to speak to …

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Topics:media relationspublic relationsstorytellingnon-profit

by Louis Spanos, on Sep. 15, 2017

A Smart Start for your B2B’s Social Presence Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see …

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Topics:media relationssocial mediapublic relationsB2BLinkedInfacebookinstagramTwitter

by Erin Hogan, on Sep. 12, 2017

Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a …

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Topics:media relationssocial mediapublic relationsnewsjackingmedia communications

by Robin Rectenwald, on Aug. 3, 2017

At WordWrite, we make our relationships with journalists a top priority. As public relations professionals, we know that finding the right journalist for the right story is key to getting …

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Topics:media relationspublic relationsjournalismtraditional PR

by Jeremy Church, on Nov. 23, 2015

“Spotlight” expanded nationwide this past weekend, accompanied by critical acclaim praising it as one of the best films of the year. I have to admit I’ve been disappointed in recent years …

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Topics:media relations

by Paul Furiga, on Jul. 24, 2015

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling. Carl is Carl …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing lessons

by Paul Furiga, on Jul. 14, 2015

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story. Great storytelling melts divisions, forges alliances and mobilizes us to act …

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Topics:media relationsstorystorytellingcommunication lessonsmarketing strategy

by Erin Hogan, on Jul. 8, 2015

After what can only be described as an evasive interview between former NBC Nightly News anchor Brian Williams and Today Show host Matt Lauer, we are reminded of how proper media training can truly make or …

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Topics:media relationspublic relationsmedia coaching and trainingmedia training

by Hollie Geitner, on Aug. 14, 2014

Many clients come to us because they feel not enough potential customers or clients know about them or what they do. They believe media coverage will change that, leading to …

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Topics:media relationsstorypublic relations

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