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by Keira Koscumb, on Jun. 25, 2020

Did you read the title in Forrest Gump’s voice? I hope so. I also hope my poor attempt at humor using a popular movie quote didn’t turn you off from …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

by Keira Koscumb, on Nov. 22, 2019

Is authenticity still authentic if it’s self-serving? Marketers have long known that customers value sincerity, transparency and genuine interactions with brands, each generation claiming to crave this authentic experience more …

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Topics:authenticityauthentic storymarketing strategypatagoniaellen degeneresduolingo

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